Simon Paul Thurston

One of the hardest things in growing your business is knowing what it is you need to invest your time, energy and money into, as well as knowing what NOT to spend your time on and what mistakes to avoid.

In my consulting work, I see many businesses making the same fundamental mistakes with their marketing.  Mistakes such as:

•    Focusing on your business’ needs rather than those of your prospects. (Your prospects, quite frankly, don’t care about your business. Their biggest concern is how your products or services can solve their problems.)

•    Failing to understand WHO your actual prospect is.

•    Failing to understand WHAT questions (many of them subconscious) your prospects have swirling around in their head.

•    Writing website and other content from your point of view instead of talking about things your prospects are interested in and want to know.

•    Using the words “Me”, “Our”, “My” and “I” too much.

•    Having to reduce your prices in order to get business.

•    And, failing to position yourself as the most reliable and trustworthy business for solving problems in your given area.

If you’re able resolve just the mistakes I’ve outlined above, then your marketing and sales results will turn around dramatically.

When you work with me, I can help you transform your businesses marketing into a powerful system that works for you.

I have a demanding schedule and new clients are accepted on a limited basis, however if you’d like your business to be considered then email my assistant on:  Samantha(@)SimonPaulThurston.com.

You’ll need to remove the brackets from the above email address of course.