I donate a percentage of my profits to the Blue Cross each and every month
I know that the title of this post is going to ruffle some feathers and upset a few people. Oh well, that’s life I suppose.
But as you’ll know if you’ve read my book (and if you have not, you can get a copy of it here – all proceeds going to a local cause), I write about just how stupid larger companies and corporations are with business decisions, and especially about their marketing.
Because they typically have more money than sense, they seemingly just throw money away as if it were going out of fashion.
Anyway, someone who I consider to be one of my mentors has recently posted on his blog a lot more eloquently than I could about one such company. It is very interesting reading indeed, and I suggest you take a look.
My mentor’s name by the way is the great Drayton Bird, and you can read his post by clicking on this link here.
Enjoy!
