I donate a percentage of my profits to the Blue Cross each and every month
I hope I got your attention with the title of this post because I am about to reveal to you some strategies that you can start using tomorrow that will blow your competition away.
The right message is vitally important for your business. This may sound a little obvious but why do I see so many businesses not doing it?
Also, there is something altogether more profound to consider, and again something that I see rarely, if at all.
Let me give you an example of why being and looking different is of absolute importance to the success of your business…
Grab a copy of your local Yellow Pages and have a look at your advert (assuming that you are in there), but also look at the adverts around yours. now look closer … they all look pretty much the same don’t they?
Of course, there will be different logos, different contact details, different names, but I’ll bet that the overall message is the same. What do I mean by that?
Well, I’ll hazard a guess that the adverts (including yours) will all say the name of your business, telephone number, website (if applicable), perhaps an address, and then a list of services that you offer. You’ll sometime see things like “established over 25 years” or some tacky slogan like “your local handy man” – but what do any of these mean to your prospective customer?
Why should they buy from you rather than any of the other businesses that are advertising. The adverts all essentially carry the same message. More often than not they list features but not benefits, and this is a massive error.
Benefits tell a prospective customer why they should use your services. A well written advert can have your prospect visualising using your services, or at the very least wanting to call you first before anyone else.
So to sum up this post, you can do a lot worse by making your adverts stand out and look different to the rest, even if it is a little whacky, creative or even controversial, different gets noticed, and this is exactly what you want.
In my next post I’ll talk about using the Right Media.
