I donate a percentage of my profits to the Blue Cross each and every month
Today, one of the most popular means of propagating online businesses is through pay per click advertising programs. There are many options for a pay per click advertising program like Google Adwords, Microsoft AdCenter and Yahoo Advertising.
When you sign up for any of these programs, what happens is that the advert you choose gets shown on search engine results page for the queries you specify. It is then the choice of the user whether to click through to reach your website for more information about your product or to make a purchase.
With a pay per click program, the advertiser may agree to pay $1 every time a person makes searches related to the product the advertiser n is selling, by using Google clicks on the advert. So each time a user makes a click, the advertiser has to pay a dollar for the traffic they manage to generate of people interested in their product.
This form of advertising proves to be disadvantages as it is very possible that all users who click to the site are in no way interested in buying any service click on the advert. This means that the advertiser has to pay money, for no benefit or use at all.
The second disadvantage of the pay per click advertising program is related to the website. If the website is poorly designed, then the money spent on advertising will be wasted. The third disadvantage is when the customer is not ready to buy on the first visit, and makes multiple visits before making a decision; the advertiser has to pay for all the visits the same user may make to the site.
A better means of advertising is the Click-to-call program. Here, when a user clicks on the advert, they are directly connected to the advertiser through phone. VOIP services like Skype and on mobile phone networks. The phone is diverted from the web into a voice call wherein an advert gets selected.
The benefit of this program is that the advertiser can answer queries from the buyer, and convert them into a better sale than the information available at a website. This program also eliminates the chance of a click fraud created by the pay per click program.
This is because all calls are connected so that the advertiser can take over the client’s attention and perhaps win over a customer that would otherwise be lost to a competitor. With all these benefits, your conversion rate is usually higher with a Click-to-call program, than with a Pay-per-click program.
With all this proven, I think that it is quite clear that I feel that click to call program is a better alternative over pay per click program.
