Simon Paul Thurston

Google Adsense is a great tool in generating traffic to your website. However I feel that the right placement of this Adsense is required for its maximum benefits. While choosing the right placement for Adsense, you have to consider the commercial goals and purpose of the website.

If your website is used for selling products, it is better to place Adsense adverts within the website. Though this may seem to open opportunities to rivals for the promotion of their products to your customer base, placing Adsense this way helps in providing advertisement to your ancillary services.

Don’t expect too many conversions with Adsense

By placing Adsense adverts in the website, there is no worry of rivals capturing your traffic as Adsense is not actually effective in making conversions. This is because visitors who click on adverts are usually not highly qualified customers who will make a purchase.

Many a time, on doing a Google search and clicking on adwords adverts, you may end up in a website providing the top ten resources on a topic. This proves to be frustrating to the visitors as on seeing similar Google adverts on two sites, they tend to align one of these sites with the other, as having consumer unfriendly practices. This is one of the drawbacks of Google Adsense, which Google has to handle to remain a reputable service.

Google Adsense is effective in generating great revenue

However despite this drawback, Google Adsense is a great tool for website visitors. Adsense is most profitable for online publishers and to websites offering free services as it helps these sites generate great revenue.

So till we meet again……