Simon Paul Thurston

I am sure all you know that using Google Adwords is a great means of promoting your products and services. However I must say that it is not sufficient to just use them, you have to also find out if you are getting the results you were looking for.

With this information, you will be able to track your results and thus improve your adwords campaign for better results. In Google Adwords, the conversion rate is the percentage of sales of your product, when compared to the number of people who have visited your site through the adwords ad.

This number has to be as high as possible; if you have low conversion rates, you have to work at tweaking your campaign and ad settings to improve it. This can be done by refining ads and using better keywords.

The tracking conversion tool is provided by Google for each campaign and ad you run. This way you will be able to find out about your rates, and which ad is faring well. If you find one or a whole campaign not working well, you can look for clues in improving the campaign.

I suggest you collect more data about the conversion as the more you gather, the better you can tune your site. Remember that your site colors, structure and site navigation all have an important effect in your conversion rates.

In addition to all this, you have to maintain the same offer in your ad and website. no prospective customer who visits your site on seeing a free product or service on your ad who finds out that they have to pay for the product will appreciate your Google adwords campaign or your product.

I leave you here to think about your Google Adwords campaign……