Simon Paul Thurston

Parts One and Two of this article series focused on how you can get started and implement an article marketing strategy. It also gave you the concrete benefits that your business would receive and how you can be seen as the expert in your field. Part Three will now show you how to get maximum impact from your articles, how to increase your chances substantially of getting them read, and how to differentiate... Read more...

Lie #5 is: ‘You can’t charge premium prices for your services.’ As I mentioned in my email to you, being a ‘commodity service’ provider is difficult. If you sell something that’s readily available from many other suppliers then you’re in for a battle. It’s easy to think customers only want the cheapest price, but that’s only true if nobody gives them a... Read more...

Lie #4 is: ‘Prove to your customer that you’re willing to work harder and bend over backwards to earn his business.’ This one is very interesting, as it is very tempting for you to chase a prospect, as you’d desperately like their business. But this is the wrong way to go about it. Here’s the right way to go about it and alleviate problem: 1) Don’t act so keen to get their business... Read more...

In Part One of this article I explained what article marketing is, and how easy it can be for your business to use for its benefit. It also outlined the benefits of implementing this as a marketing strategy. In Part Two of this article I am going to go in to more detail as to the benefits of article marketing, why every business should be using it and why the ones who are not will lose out to those... Read more...

I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...

Lie #3 is: ‘You just need to get your name out there.’ As I mentioned in my email to you, this one lie on its own costs companies MILLIONS of pounds. But if you simply attempt to get your name out there, it’s pretty likely that you won’t generate sales OR sales leads. Unfortunately, people often don’t expect nearly enough from their advertising. They don’t hold it accountable... Read more...

I know that the title of this post is going to ruffle some feathers and upset a few people. Oh well, that’s life I suppose. But as you’ll know if you’ve read my book (and if you have not, you can get a copy of it here – all proceeds going to a local cause), I write about just how stupid larger companies and corporations are with business decisions, and especially about their... Read more...

This article will explain in layman’s terms exactly what article marketing is. To put it in to its most simple terms, article marketing is an easy to implement strategy of using material, comprising of anywhere from 350 – 700 words or more written about your area of expertise, industry or range of products or services. In fact in terms of subject matter, articles can be literally written... Read more...

Lie #2 is: ‘You need to get in front of more people.’ Here’s the truth about this lie: If you are perceived as nothing more than a ’salesman,’ then nobody wants to see you. Ever. This is because very few people actually like to be sold to. A Century ago, face-to-face selling was often the only way to find out about a new product or service.  But not now. We’ve got a computer... Read more...

Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...