I donate a percentage of my profits to the Blue Cross each and every month
Though online marketing is the more popular form of marketing today, I do agree that you have to implement some offline marketing techniques to effectively market your bricks and mortar business.
Including your website and email address on business cards and any print marketing material you have is a great, and effective offline marketing technique. This may seem an obvious marketing technique to you, but this is something not every business person does. Failing to do this could deprive you of a considerable number of customers for your business.
Till receipts are an untapped marketing tool
You can also include your websites address, or an offer of some description, so for example 15% of your next order, on till receipts that you give to customers. This can increase the number of visits they’ll make to your business, and could also drive customer loyalty.
Your website is your friend, so use him effectively
I know I’ve banged on about this several times, but I make no apology for repeating myself 
Your website is truly a valuable asset to have, however I see too many businesses that simply have a website for the sake of having one.
A clear layout and a “call to action” on every page (this could be to call a phone number or sign up to a newsletter) are essential – and that’s just for starters. Flash, sound effects, creative graphics and the like may look nice and pretty, but it does not necessarily gain you customers, in fact in many cases it has the opposite effect.
Audio or video that is targeted to your customer, contains valuable information and again has a call to action at the end of it on the other hand is something that can work very well indeed, and should be considered.
Ultimately, the internet is just another means of advertising your business, albeit perhaps the fastest growing and most popular medium for advertising currently. But do not overlook the cornerstones of traditional offline marketing such as referrals and joint ventures, and I will discuss these at a future date, as they can work very well indeed if done correctly.
