Simon Paul Thurston

So how can you ensure that your website does some of the heavy lifting for your business, instead of just being a pretty (and expensive) looking sign with no substance behind it?

You need what I call a ‘direct response’ website.

This is a website that actually does what it is supposed to do, and that is to convert visitors into paying customers.

Below are some of the key elements that I feel are essential aspects in the success of not only your website, but your business, as without utilising the tactics below you could be leaving thousands of pounds on the table.

Here are the key items your web site must have :

• A compelling headline
• A call to action
• Contact details on every page
• A system that makes it easy for people to buy from you
• Details of what payment methods you accept
• Information regarding your hours of business
• Photos of you and your team
• Testimonials from current customers – social proof is hugely effective
• Details of any awards you’ve won
• Information pertaining to qualifications or accreditations that you have.
• Video showing how your products or services work

This would be a great start for you. Simply by using the above could drastically improve the amount of business that you are currently doing.