The previous post gave you an insight to some of the most common, and effective white hat SEO techniques to use for optimum search engine optimization (SEO). Here are a few more tips you could and should use.
Besides uploading your website files on the server, you can also upload the robot txt file, because this file is effective in telling crawlers which directories to crawl or not to crawl. This way, you can prevent the crawling of pages of your site that you don’t want, such as a “terms of service” page or a “policies” page, or even other pages that don’t actually give value to users from search engines.
The pages you make should be meant for users, and not for search engines. This does not mean you have to try displaying different content to search engines and users. This is considered a form of deceit, and is called ‘cloaking’.
Web spammers are of no use
Though web spammers may have sites with a decent page rank at the moment, it is very short term focused, and therefore not advisable to link up with them. Any alliance with them will only lead to your ranking and PR getting affected by the links.
Similarly, you should not take part in any link schemes that seem to increase your site rankings and PR, these do not work either.
It is always better to submit your website to directories and search engines manually. This way you are sure of where you submit your website, and are sure you are not involved in any black hat techniques.
Never attempt to use hidden text or links on your website as this is a black hat technique. Similarly, don’t attempt using cloaking or any other form of sneaky redirects.
Doorway pages only block your passage
Though it is better to have more web pages in your website, you have to ensure they are unique. Creating various pages, sub domains and domains that lead to duplicate content will only end up with your site getting blacklisted in Google.
In the meantime, don’t create any ‘doorway’ pages that have little or no original content in a bid to increase the number of web pages in your website. This is not entertained by Google.
Don’t attempt sending automated queries to of any form to Google and don’t attempt to use any unethical tricks to improve your search engine rankings. It may create a momentary increase in your page rankings; however you eventually end up blacklisted in Google.