Simon Paul Thurston

Here are some additional tips that will help you in creating a great offline press release. With the help of these tips, you will hopefully have calls ringing in response to your press release or visitors coming into your business wondering what it is all about!

1.    First and foremost, you have to ensure that your press release is a catchy and newsworthy one. This can be best done with a tie-in, so this means that the press release should be written in such a way that it triggers the reader’s curiosity through headings that attract human interest, has novelty in it, is inspirational or has something extremely newsworthy.

2.    The second rule is to ensure that it is short and sweet. If the press release does not fit onto an A4 page, then it is too long for a press release.

3.    This is because of the third rule of an effective press release, which is that the press release is meant to be a prologue to an actual story. You should never be telling the whole story through the press release, as it should have sufficient content to make readers call on you for the continuation of the ‘story’.

4.    The best way to do this is by using ‘teaser’ types of questions and statement in your copy. These should be constructed in such a way that the reader’s curiosity drives them to want to know the answer to the questions.

5.    Also, when having a press release done for you, it’s a good idea to ensure that you use some sound bytes or good one liners. This makes the press release more interesting and memorable to the reader, as well as keeping it short and snappy. And this all contributes to having an interested and intriguing piece of writing that readers will want to read, and importantly, want to know more about.