I donate a percentage of my profits to the Blue Cross each and every month
This is Part 3, the final part of our feature on PPC advertising. In this part we’ll summarise the previous 2 parts by pulling everything together.
In simple terms, the following steps are how to put a PPC campaign together:
1) Choose what product(s) or service(s) you are going to promote.
2) Choose (and set up) an account with a PPC search engine.
3) Select your keywords relevant to what you are promoting.
4) Bid on your keywords for your ad placement(s).
5) Write out your advert headline and copy. Perry Marshall recommends that you should always have your keywords in your ad headline and if possible, in your ad copy too and it’s a proven way to drastically increase clicks on your adverts.
6) Set up your ‘landing page(s)’ for your ads. This is your website page where you will aim to capture your prospect’s details with your autoresponder by offering a free bonus of some kind. You will also explain a little bit about what you are promoting, not too much but just enough to wet your prospects appetite!
7) Place your advertisement(s) in the search engine… and wait for prospects to click on your adverts.
I cannot speak highly enough of Perry Marshall as he has helped me with my business. I really do highly recommend reading his free ‘5 Days to Success with Google Adwords’ as it is an excellent way to get to grips with the one way to generate instant, targeted traffic to your site.
