I donate a percentage of my profits to the Blue Cross each and every month
We’ll look at many ways that you can generate traffic to your site within this blog, but the first place we’re going to start is with something called Pay Per Click or PPC for short, as this is the most instant way to get visitors to your website.
Pay Per Click (PPC) advertising involves you creating relevant text advertisements, the type of adverts that you see down the right hand side of Google. The aim is to get prospective customers to click on your ads so that they can then view your website.
The unique thing about PPC advertising is that you only pay when someone clicks on your advert, so its not like placing an advert in a local newspaper or in a magazine where you pay a fee upfront regardless of whether one person or 100,000 people read your ad!
In essence, PPC advertising is all about bidding for a leading position on search engine results and listings. The 3 main search engines, Google, Yahoo and MSN all operate a PPC advertising scheme, so its worth having a look to familiarise yourself with these adverts to see what they look like.
On Google they appear under the heading “sponsored links” , in Yahoo it’s “sponsored results” and with MSN it’s “ sponsored sites”, so they’re pretty easy to spot for the trained eye!
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment, and in part 2 we’ll look in more detail at how you should approach it.
