I donate a percentage of my profits to the Blue Cross each and every month
Many business people shy away from the idea of giving away a product. The fact is that people love to get something for free and a savvy marketer should take advantage of this fact. The benefit to gain from giving away something for free far outweighs any lost revenue from the freebie. Say for example you are developing an ebook. Offer it for free to all that respond. You will acquire a great many names for your mailing list by offering a free product. And the mailing list is not the only thing that grows. Your business can grow as well. Take the opportunity to include some promotion in the free ebook. Make sure that your freebie is perceived as valuable. People will feel as though they just signed up for advertisements if they are not receiving a valuable free item.
That is the difference between those that are successful and those that are not. Taking advantage of every opportunity regardless of how it presents itself to promote the business is the mark of a professional and successful marketer.
