I donate a percentage of my profits to the Blue Cross each and every month
PPC is one of the four basic types of search engines. PPC is also one of the most cost-effective methods of targeted internet advertising. According to Forbes magazine, PPC (Pay Per Click), accounts for 2 billion dollars a year and is expected to increase to around 8 billion dollars by the end of 2008.
Let’s take a quick look at how PPC Search Engines work.
These engines create listings and then rate them based on a bid amount that the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number with a bid placed on the same keyword or phrase. Your ads will then appear prominently on the results pages based on the dollar amount bid that you agreed to pay per click.
How do you make money by using PPC in your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead is delivered after a visitor has clicked through your site. Your earnings will not always be the same, because they will be dependent on the website content and the traffic market.
The reason you should incorporate PPC into your affiliate marketing program is because profits are easier to earn than in any other kind of affiliate program not using PPC. The value of this method is that you will be making income based on the clickthroughs of your visitors on the advertiser’s site. Unlike other programs, however, you are not paid per sale.
With PPC search engines incorporated into your affiliate program, you will be able to profit from visitors who are uninterested in your particular products or services, but might be interested in the products or services of your advertisers. These customers may leave your site and never return, but at least you will generate some form of profit from their visit.
You will not only receive commisions from those who are searching the web and finding advertiser’s products and services, but you will likely be able to build your site’s recognition as a valuable websearch resource. Visitors who have found what they were looking for from your site are likely to return and review what you are offering more closely. They may also return for future searches – and every visit counts.
This kind of affiliate program is also an easy way for you to generate some additional revenue. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser listings, the advertiser’s account will be deducted because of that click. In this situation, you will be compensated 30% to 80% of the advertiser’s bid amount.
PPC is not only a great source to generate easy profit; it can also help you promote your own site. Most of the programs allow commissions receive to be spent on advertising instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who will lean more toward purchasing your products and services.
What will happen when you integrate PPC into your affiliate program?
PPC usually has ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links, and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate a remotely-hosted co-branded search engine into your website.
The key benefits? Not only more money generated from your sales, but also additional revenue from the clickthroughs. Plus lifetime commissions once you have referred any friends to the engine.
Think about it – whare can you get all of these benefits while already generating the existing income you receive from your website? Having some of the more useful tools at your disposal for your affiliate program is very valuable. These are tools that will only make you more than your site is already earning today – you can’t lose.
