Simon Paul Thurston

I discussed in my last post about using autoresponders to provide interested prospects with information about your products and services.

I have always felt that an autoresponder is an often under-utilised piece of software, as they can be used to educate your prospects, pre-qualify them into using your products or services, provide answers to frequently asked questions, provide information to quicken a sales transaction and for building client loyalty by providing quick response.

However, copywriting for an autoresponder series can prove to be difficult for most people, and so I have some advice today for this very subject.

One of the biggest initial challenges is to get your prospect to open your email, and the most effective way of doing this is by using a compelling subject line. Once you have achieved this, you must continue with some useful, compelling content in your email which will coax your prospect into clicking from the email to a site, or to take some course of action.

For either reason, you have to be able to first make your prospect read at least a part of your email instead of sending it to the recycle bin, like other promotional and spam emails. In addition to this, you have to effectively write your email so that it goes past the spam filters and ISPs which just go on dumping emails.