When you think of email marketing, most people are of the impression that the larger is their email list of subscribers, the more successful they are going to be with their email marketing. However this is not necessarily the case, as it is always better to have a list of qualified, quality subscribers and not a large quantity of subscribers who are not really interested in you or your product.
Quite often the email addresses that are entered into forms on web pages and squeeze pages (a form of web page that solely prompts you to give your name and email address) are false, as people provide this information just to gain entrance to sites or to see what comes next. The people who are in this email list will not have any interest in whatever you have to sell. So sending them emails about your company or product proves to be worthless.
At the most, and if you are lucky, you may only find about 1% of them clicking to your site through the link you send in the emails. However, I believe that it is better to have a quality list of people where you are sure that anywhere between 20-80% of them will click to your site when you send them an email.
Factors affecting list quality
When you speak of list quality, you have to realize that this is a trait in email lists that is determined by various factors. This is why to maintain your list quality; you will have to follow an effective and proven strategy when you sell products that lead to subscribers subscribing to your list.
So if you have a product to sell, it is often more effective to send prospective clients two emails that have links which lead to high quality information, or perhaps some audio or some software before you actually send them an email that leads to the page that will be selling your products.
This is because the clients on your list who will be most responsive to your offers will be prepared to wait to see what comes next, and they will hopefully appreciate some quality, free information or audio as a ‘thank you’ for signing up to your email list.
Of course, most autoresponder systems now allow you monitor which emails are opened and which links within that email are clicked, so you can easily and effectively monitor your list to see how responsive it is.













Tips to get indexed in Google
April 1st, 2009 | By Simon In Linking, Traffic Generation, Viral Marketing | No Comments »
Getting a good listing in Google is important for internet marketing as Google is the search engine that refers more traffic than any other search engine. Latest reports show that it accounts for about 60 per cent of search engine traffic. So follow these tips to ensure that your site gets indexed in Google as quickly as possible.
The first thing you have to do is to submit your site to Google through their free ‘submit your site’ form. All you have to do is to submit your home page and Googlebot will do the rest of the work of giving your website a ranking.
However, there is a hitch here; as Google does not add all the URLs that are submitted to their index, there is no guarantee to when and if your site will be indexed at all. The second tip to follow is to link your site to a site that you know Google crawls regularly.
This way, whenever Google re-crawls the website it will find your link. It will then crawl your site and index it too. In fact, Google prefers using this method to find sites to index.
Another important factor is sites that directly link to yours, as this is still held in high regard by Google. Finding sites to link to yours is quite easy and you can start by looking for sites that are linking to your competitors.
You can ask them to link to your site in what is known as a ‘link exchange’, so you may have to offer a link back to their site.
You can also post comments on blogs and forums with a link back to your site. This is a very effective way of obtaining back links to your site – just ensure the content your posting on blogs and forums is relevant and useful and just not a simple attempt to get back links.
This has to be the most effective method of getting your site indexed by Google. Plus, its not technical at all and its not that labour intensive either.
The final tip for getting your site indexed does require a little more work, but not a lot. Google loves fresh, new and unique content. By posting regularly on your blog or by placing articles on your site every couple of days, Google will soon learn that your site is updating regularly with unique information, and Google loves this.
Blogs are a great way to get indexed as by definition they’re made for regular posting of information, but the same can apply for standard sites, even e-commerce site, where you can have featured articles on pages that are behind the main page of your site.
So there you have it, a few simple tips to get your site indexed quickly on the biggest and most important search engine on the planet.