I donate a percentage of my profits to the Blue Cross each and every month
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
Archive for the ‘Traffic Generation’ Category
Google moves the goal posts once again
If you’ve been keeping your fingers firmly on the pulse of the marketing for your business, you’ll have noticed that “Google Places” formerly “Google Local” has changed again. And if you haven’t, you really ought to. The changes could have a profound affect for all businesses. Google announced these changes on 27.10.2010 stating that “Place Search”... Read more...
How Article Marketing can create Authority for you – Part Three
Parts One and Two of this article series focused on how you can get started and implement an article marketing strategy. It also gave you the concrete benefits that your business would receive and how you can be seen as the expert in your field. Part Three will now show you how to get maximum impact from your articles, how to increase your chances substantially of getting them read, and how to differentiate... Read more...
Why Video Marketing can Help your Business
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...
How to Target the Right Market For Your Business – Part Two
In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...
Marketing strategies for the recession
During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...
How to use testimonials as an online marketing tool
In my last post I discussed the use of referrals as an effective marketing strategy. Today I will talk about another under-rated strategy, testimonials. Testimonials are generally taken lightly, as just the feedback provided by customers about your product or services and is often not used to its full potential. Today I will discuss why you should use these at every opportunity to increase your customer... Read more...
