I donate a percentage of my profits to the Blue Cross each and every month
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...
Archive for the ‘Traffic Generation’ Category
How to Target the Right Market For Your Business – Part Two
In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...
Marketing strategies for the recession
During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...
How to use testimonials as an online marketing tool
In my last post I discussed the use of referrals as an effective marketing strategy. Today I will talk about another under-rated strategy, testimonials. Testimonials are generally taken lightly, as just the feedback provided by customers about your product or services and is often not used to its full potential. Today I will discuss why you should use these at every opportunity to increase your customer... Read more...
Legitimate white hat tips for search engine optimization
The previous post gave you an insight to some of the most common, and effective white hat SEO techniques to use for optimum search engine optimization (SEO). Here are a few more tips you could and should use. Besides uploading your website files on the server, you can also upload the robot txt file, because this file is effective in telling crawlers which directories to crawl or not to crawl. This... Read more...
