Simon Paul Thurston

Lie #5 is: ‘You can’t charge premium prices for your services.’ As I mentioned in my email to you, being a ‘commodity service’ provider is difficult. If you sell something that’s readily available from many other suppliers then you’re in for a battle. It’s easy to think customers only want the cheapest price, but that’s only true if nobody gives them a... Read more...

Lie #4 is: ‘Prove to your customer that you’re willing to work harder and bend over backwards to earn his business.’ This one is very interesting, as it is very tempting for you to chase a prospect, as you’d desperately like their business. But this is the wrong way to go about it. Here’s the right way to go about it and alleviate problem: 1) Don’t act so keen to get their business... Read more...

Lie #3 is: ‘You just need to get your name out there.’ As I mentioned in my email to you, this one lie on its own costs companies MILLIONS of pounds. But if you simply attempt to get your name out there, it’s pretty likely that you won’t generate sales OR sales leads. Unfortunately, people often don’t expect nearly enough from their advertising. They don’t hold it accountable... Read more...

Lie #2 is: ‘You need to get in front of more people.’ Here’s the truth about this lie: If you are perceived as nothing more than a ’salesman,’ then nobody wants to see you. Ever. This is because very few people actually like to be sold to. A Century ago, face-to-face selling was often the only way to find out about a new product or service.  But not now. We’ve got a computer... Read more...

Lie #1 is: ‘You just need a website and clients will flock to you.’ As I mentioned in my email to you, if I have seen this once I have seen it 500 times. Unfortunately, although web designers may be good at the ‘technical’ aspect of building a website, they do lack the knowledge of how it should ’speak’ and look to visitors to your site. After all, the technical... Read more...