I donate a percentage of my profits to the Blue Cross each and every month
I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...
Archive for the ‘Protect Your Business’ Category
Why big companies are dumb
I know that the title of this post is going to ruffle some feathers and upset a few people. Oh well, that’s life I suppose. But as you’ll know if you’ve read my book (and if you have not, you can get a copy of it here – all proceeds going to a local cause), I write about just how stupid larger companies and corporations are with business decisions, and especially about their... Read more...
What Marketing Can Do For You
With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...
How to Target the Right Market For Your Business – Part Two
In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...
Ensuring Your Customers Pay You
If there is one hot topic with business owners at the moment, its making a profit. I am constantly stressing the important of profit and today I’ll give you some different strategies that you can use in order to create improved profits. Some of the basic concepts are: Increasing the prices of the products and services that you sell Sell more during each transaction – up sell, down sell... Read more...
Differentiation in your marketing works
So in my last post I spoke about creative marketing and how this can enable your target audience to find you easier. Why? Because a creative advertisement or direct mailing has the ability to cut through the clutter of the hundreds of messages that we receive (directly or indirectly) each day. So, how can you apply a degree of creative advertising to help your business become more visible and in turn,... Read more...
Creative marketing versus conventional marketing
So what do I mean by creative marketing versus conventional marketing? Well, conventional marketing is how I would classify the majority of what we see throughout our day. This could be online via Facebook, Twitter or whilst we’re doing a search using Google, Yahoo! or Bing. It could also be while we walk down the street, listen to the radio or watch television. We’re surrounded by marketing... Read more...
5 Tips for protection from spyware
All computer users are always on the attack of different forms of spyware and malware. These spyware and malware not only monitor and keep a track of all the sites that you visit, I have to tell you that it also captures passwords and other private, personal and security information you use on the internet. This proves to be a security threat to you, but ironically, many a time we are the ones who... Read more...
Protect Your Business from Phishing
It happens to the best of us. You’ve just finished conducting your business for the day through Paypal. As you check your email one last time before shutting down for the night, you notice a new email from Paypal stating that as part of one of their standard system upgrades, they are asking all users to log in and verify their personal data. Without thinking (after all – you’re... Read more...
Protect Your Business – Avoid a Virus!
When you are running an online business – security is critical. You will be running a multitude of accounts including web hosting, image hosting, financial accounts, project accounts, and more. You may be traveling on the road with a laptop quite often, finding yourself plugging into public networks across the world. Because of this, your computer and everything that’s on it... Read more...
