I donate a percentage of my profits to the Blue Cross each and every month
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
Archive for the ‘Protect Your Business’ Category
What has Vilfredo Pareto go to do with your business?
No, I’ve not gone bonkers… Vilfredo Pareto’s principal finding, whether you’ve heard of him or not, is an important factor in YOUR business, just as it is in mine. So I’ll explain who is to you, shall I?… Well it dates back to 1906 when Pareto, an Italian economist, observed that 80% of the land in Italy belonged to 20% of the population. Aha, I hear you say! Now... Read more...
Why failing quickly is not a bad thing
I was speaking to a friend very recently and an interesting subject came up. It was about implementing certain strategies into a business, to which I chirped in with… “If you’re going to lose, it is better to lose quickly”. My friend thought that sounded a little negative, a tad defeatist even. The fact is it’s not, not at all. Most Businesses Make this Fatal Mistake You... Read more...
Using Perception to Blow Away your Competition
It may be an over-used phrase, however perception REALLY is reality. Your prospects’ PERCEPTION of you is critical to the success of you and your business – even more so than the actual TRUTH in fact. How they see and perceive you is vitally important. based upon this they will choose to want to do business with you, or not. So there is a lot hinging on this, isn’t there? I have recorded... Read more...
The Missing Myth Report
I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...
Why big companies are dumb
I know that the title of this post is going to ruffle some feathers and upset a few people. Oh well, that’s life I suppose. But as you’ll know if you’ve read my book (and if you have not, you can get a copy of it here – all proceeds going to a local cause), I write about just how stupid larger companies and corporations are with business decisions, and especially about their... Read more...
What Marketing Can Do For You
With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...
How to Target the Right Market For Your Business – Part Two
In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...
Ensuring Your Customers Pay You
If there is one hot topic with business owners at the moment, its making a profit. I am constantly stressing the important of profit and today I’ll give you some different strategies that you can use in order to create improved profits. Some of the basic concepts are: Increasing the prices of the products and services that you sell Sell more during each transaction – up sell, down sell... Read more...
