I donate a percentage of my profits to the Blue Cross each and every month
You’ll now know (from my last post) that a headline is the most important aspect of your written or online marketing. If you did know that then you may want to read my previous post about the importance of headlines. It never ceases to amaze me how many websites and advertisements I see that don’t have headlines. Does yours? All adverts should have a headline. And a website, flier, brochure... Read more...
Archive for the ‘List Building’ Category
Because its boring you probably don’t do this
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
How to write a killer press release
Here are some additional tips that will help you in creating a great offline press release. With the help of these tips, you will hopefully have calls ringing in response to your press release or visitors coming into your business wondering what it is all about! 1. First and foremost, you have to ensure that your press release is a catchy and newsworthy one. This can be best done with a tie-in,... Read more...
Tips for effective press release copywriting
The success of a press release lies in its construction and its words, as the intention is to get it as many views as possible. As I have experience in writing several press releases I thought today that I’d give you a few tips for the effective copywriting of press releases. If you are writing offline press releases, make sure you write them in such a way that they don’t tell its readers absolutely... Read more...
Copywriting tips for autoresponders
I discussed in my last post about using autoresponders to provide interested prospects with information about your products and services. I have always felt that an autoresponder is an often under-utilised piece of software, as they can be used to educate your prospects, pre-qualify them into using your products or services, provide answers to frequently asked questions, provide information to quicken... Read more...
