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Archive for the ‘Linking’ Category

Tips to get indexed in Google

April 1st, 2009 | By Simon In Linking, Traffic Generation, Viral Marketing | No Comments »

Getting a good listing in Google is important for internet marketing as Google is the search engine that refers more traffic than any other search engine. Latest reports show that it accounts for about 60 per cent of search engine traffic. So follow these tips to ensure that your site gets indexed in Google as quickly as possible.

The first thing you have to do is to submit your site to Google through their free ‘submit your site’ form. All you have to do is to submit your home page and Googlebot will do the rest of the work of giving your website a ranking.

However, there is a hitch here; as Google does not add all the URLs that are submitted to their index, there is no guarantee to when and if your site will be indexed at all. The second tip to follow is to link your site to a site that you know Google crawls regularly.

This way, whenever Google re-crawls the website it will find your link. It will then crawl your site and index it too. In fact, Google prefers using this method to find sites to index.

Another important factor is sites that directly link to yours, as this is still held in high regard by Google. Finding sites to link to yours is quite easy and you can start by looking for sites that are linking to your competitors.

You can ask them to link to your site in what is known as a ‘link exchange’, so you may have to offer a link back to their site.

You can also post comments on blogs and forums with a link back to your site. This is a very effective way of obtaining back links to your site – just ensure the content your posting on blogs and forums is relevant and useful and just not a simple attempt to get back links.

This has to be the most effective method of getting your site indexed by Google. Plus, its not technical at all and its not that labour intensive either.

The final tip for getting your site indexed does require a little more work, but not a lot. Google loves fresh, new and unique content. By posting regularly on your blog or by placing articles on your site every couple of days, Google will soon learn that your site is updating regularly with unique information, and Google loves this.

Blogs are a great way to get indexed as by definition they’re made for regular posting of information, but the same can apply for standard sites, even e-commerce site, where you can have featured articles on pages that are behind the main page of your site.

So there you have it, a few simple tips to get your site indexed quickly on the biggest and most important search engine on the planet.

Using link bait for internet marketing

March 25th, 2009 | By Simon In Linking, Viral Marketing | No Comments »

Those in the internet world will lap up link bait and happily use it for internet marketing. This is because it is through link bait that you work at attracting visitors to your website by kindling anger, curiosity and interest in the reader.

It can be said that link bait is content written with the intention of educating, entertaining and inflaming readership to prospective readers. It is through these articles that you manage to create a buzz and this buzz spreads from site to site with the help of links and comments that others leave about your written work.

Link bait works at link building

The inbound and back links that are generated by link bait are used to rank websites by search engine algorithms. So the higher is the ranking, the higher is the listing. And with this, you have an increased volume of traffic to your website.

Basically, link bait creation is an internet marketing campaign that follows the task of link building. It is created with the hope of increasing the quantity of high quality, and relevant links to a website.

Create provoking content to initiate link baits

Link bait is usually helpful and specific content that is written by authoritative people in the market with the intention of initiating a discussion and perhaps an argument in niche subjects.

This content has to make people like or hate your content enough so that they write about it in their website, and provide a link to your site and page where the content is found. This is a basic form of viral marketing that ensures a continuous source of links to your site.

If you are interested to learn more about link baits, and using them for your internet marketing campaign, don’t forget to follow the next post!

Your signature line can be your anchor text

August 11th, 2008 | By Simon In Building Your Business, Linking, List Building, Traffic Generation | No Comments »

Anchor text is an important part of blog marketing, which is an important keyword that links back to a page of your website. I feel that the best way of using your anchor text is through your signature line. In fact, I advise using a minimum of three links in your signature line where there should be anchor text for the home page of the website, for internal page of website and as a link to the blog home page.

When using your signature line for the home page, its top link should point to your website, with the text being the title of your website. In case of the signature link for the internal page, your website should be keyword rich, and be related to the blog post. And in the case of using your signature line for a link to the blog home page, the final link of your signature line should point to the home page of your blog.

This is because people it is possible for people to find a single post of your blog in their search engine searches or bookmarking sites. So if they get interested in what they read, they will want to read more of your blog, which is made possible and easier, through the signature link.

By following this strategy in your blog posts, you will have three important anchor text links in your blog posts which will be effective in boosting your site in search engines. I advise not to overcrowd your blog with links as this is frowned upon by search engines.

To get the best results of your signature links, it is better to use your text and banner links together so that they are both important anchor text for your web page and help in improving your business and blog.

So why not start improving your business with your signature…….

Link building: Tools to help with link building

July 17th, 2008 | By Simon In Building Your Business, Linking | No Comments »

It is important to work at increasing your link popularity. And to help you do this, there are many link building tools that will effectively help draw traffic to your website. This is why I suggest using these tools to get a top ranking in search engines.

These link building tools range from link building software to online services that build quality links for you. You can also use the help of article directories, link directories and search engines to improve your link popularity.

Search engine: To me, the first tool required for building links is to first find out which websites have a good page ranking. Linking with these sites will also give your site a good ranking; and you can find out the ranking of a website through a search engine.

Using the search engine, you learn about websites having good rankings; which you can add to your website. Then you have to send a link request to the webmasters and wait for their reply.

Content development: The search engine locates your site based on the content of your website. So by developing good content, with the right keywords related to your product or service, you get a better page ranking and thus more traffic generation to your site.

You can use the help of keywords searching software to find out the most popular keywords for your site. With these keywords, you can either write articles for your website, or have freelancers write for you. Users will thus link up to your page on finding relevant content in your website.

Link popularity software: The link popularity software helps find websites for you which will help you locate sites willing to have reciprocal link ventures with you. There is also an advanced version of this software that finds links for you, and then connects the links to your site automatically.

As this software can efficiently look for sites related to your website on the internet, it effectively helps in link building. In addition to this, this software finds out how much competition you have for reciprocal linking to your business.

Publish articles: There are many internet magazines and news journals for you to publish your articles in. in fact; I have found out that there are many sites looking for articles to publish. However if you publish your articles, I remind you not to forget mentioning the resource link below the article.

So as you can see, there are different types of link building tools available, with different features. Its price depends on its features and if you are interested in getting these tools, you just have to order it online or download it for free.

With these tools, I assure you of successful link building and increased traffic to your website.

Link exchange: Build up your online popularity with links

July 14th, 2008 | By Simon In Linking, List Building, Traffic Generation | No Comments »

Popularity is the key to success for any business; let it be an offline or online business. However when compared to offline businesses, I think that building up your popularity in an online business involves a complex procedure.

There is an effective tool for building your internet popularity, which is link building. This tool is effective in marking your presence on the internet, and can be said to be a give and take popularity building strategy.

Choose links with similar concept and product

With link exchange, you have to be ready to place the link of a website on your home page. Instead of randomly choosing a website, I suggest you choose a website of similar product, content or service as yours on your home page.

In return of your services, that website will also place your link on their website. So if anyone visits their website, they will see your link, and if interested, click on it to visit your website. this leads to an increase of traffic to your website, and this is how link exchange indirectly makes you popular in the internet.

For the best effects through link exchange, the content of your website should consist of keywords and have a description about the website. In fact, if you have an advertisement that is about 200 – 300 words long, it will be sufficient to click off your link exchange program.

Look for dictionaries to place your links

This advertisement should have informative and related information, using the right keywords. I suggest you use capital letters for your keywords as they bring more traffic t o your site.

Also ensure that the title of your website has a good description of the website. Write an effective description for the website, with the right use of keywords, while the URL you choose for the site should have your keyword included in it.

With all this done, you have to look for websites and dictionaries which are ready to exchange links with you. On submitting a link to a dictionary, the dictionary asks for a reciprocal link for placing its link, which is your URL.

Place links in the corresponding categories
Once you have completed the filling of the form of the dictionary, your link is placed in the dictionary. However I suggest that you make sure that you place your link in the right category of the dictionary. This is because there are many categories in link building dictionaries.

On placing the link properly, your link gets uploaded on the dictionary. And pretty soon, you find that your site will draw lots of traffic because of the free marketing a link exchange offers you and your website.