I donate a percentage of my profits to the Blue Cross each and every month
In Part One of this article I explained what a podcast is and why they are a great tool to use in order to promote your business. In Part Two, I am going to go in to more detail as to how to use podcasts to blow away your competition, create customer loyalty and be seen as an expert in your field. Using Podcasts For Expert Status One hugely advantageous aspect of using podcasting as part of your marketing... Read more...
Archive for the ‘Lead Generation’ Category
How to Target the Right Market For Your Business – Part Two
In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...
Marketing strategies for the recession
During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...
How to write a killer press release
Here are some additional tips that will help you in creating a great offline press release. With the help of these tips, you will hopefully have calls ringing in response to your press release or visitors coming into your business wondering what it is all about! 1. First and foremost, you have to ensure that your press release is a catchy and newsworthy one. This can be best done with a tie-in,... Read more...
Tips for effective press release copywriting
The success of a press release lies in its construction and its words, as the intention is to get it as many views as possible. As I have experience in writing several press releases I thought today that I’d give you a few tips for the effective copywriting of press releases. If you are writing offline press releases, make sure you write them in such a way that they don’t tell its readers absolutely... Read more...
Copywriting tips for autoresponders
I discussed in my last post about using autoresponders to provide interested prospects with information about your products and services. I have always felt that an autoresponder is an often under-utilised piece of software, as they can be used to educate your prospects, pre-qualify them into using your products or services, provide answers to frequently asked questions, provide information to quicken... Read more...
Legitimate white hat tips for search engine optimization
The previous post gave you an insight to some of the most common, and effective white hat SEO techniques to use for optimum search engine optimization (SEO). Here are a few more tips you could and should use. Besides uploading your website files on the server, you can also upload the robot txt file, because this file is effective in telling crawlers which directories to crawl or not to crawl. This... Read more...
