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Archive for the ‘Lead Generation’ Category

How Article Marketing can create Authority for you – Part Two

In Part One of this article I explained what article marketing is, and how easy it can be for your business to use for its benefit. It also outlined the benefits of implementing this as a marketing strategy. In Part Two of this article I am going to go in to more detail as to the benefits of article marketing, why every business should be using it and why the ones who are not will lose out to those... Read more...

The Missing Myth Report

I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...

How Article Marketing can create Authority for you – Part One

This article will explain in layman’s terms exactly what article marketing is. To put it in to its most simple terms, article marketing is an easy to implement strategy of using material, comprising of anywhere from 350 – 700 words or more written about your area of expertise, industry or range of products or services. In fact in terms of subject matter, articles can be literally written... Read more...

Why Video Marketing can Help your Business

Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...

How to use Podcasting to Gain Authority for your Business – Part Two

In Part One of this article I explained what a podcast is and why they are a great tool to use in order to promote your business. In Part Two, I am going to go in to more detail as to how to use podcasts to blow away your competition, create customer loyalty and be seen as an expert in your field. Using Podcasts For Expert Status One hugely advantageous aspect of using podcasting as part of your marketing... Read more...

How to use Podcasting to Gain Authority for your Business – Part One

Podcasts are perhaps one of the most under rated tools that you can use in order to help promote your business. In Part One of this article I will walk you through exactly what a podcast is and why it is something that you should be using for your business. It is evident these days that with the continual advances in technology that we’re seeing, the ability to record and produce a podcast has... Read more...

How to Use Social Media Marketing For Your Business – Part Two

Part One of this article walked you through the basics of why social media can benefit your business’ marketing strategy. Part Two will now look at some specific reasons why, and explain how you can leave your competition trailing in your wake. As consumers these days, we are all so busy with life. We work hard, we spend time with our children and our families and we do not have time to... Read more...

How to Target the Right Market For Your Business – Part Two

In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...

Marketing strategies for the recession

During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...

Quality or quantity in email marketing

As I have alluded to in previous posts, email marketing is a great tool for effective internet marketing. By sending out emails to prospective customers, whom you have pre-qualified and educated about your products or services, there is a decent chance that a good percentage will consider buying or using your product or services. So obviously, the idea would be to have a list of prospective customers... Read more...

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