I donate a percentage of my profits to the Blue Cross each and every month
You’ll now know (from my last post) that a headline is the most important aspect of your written or online marketing. If you did know that then you may want to read my previous post about the importance of headlines. It never ceases to amaze me how many websites and advertisements I see that don’t have headlines. Does yours? All adverts should have a headline. And a website, flier, brochure... Read more...
Archive for the ‘Lead Generation’ Category
Why marketing is a waste of time if you don’t consider this
Headlines are important for your business’ marketing. The difference between a good headline and a bad headline is the difference between success and failure in marketing or advertising. So why is this? Why is it that important? Well, a headline is really an advert for an advert. Given the function of all your advertising and marketing (including your website, leaflets, brochures, etc.) is to... Read more...
Because its boring you probably don’t do this
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
Google moves the goal posts once again
If you’ve been keeping your fingers firmly on the pulse of the marketing for your business, you’ll have noticed that “Google Places” formerly “Google Local” has changed again. And if you haven’t, you really ought to. The changes could have a profound affect for all businesses. Google announced these changes on 27.10.2010 stating that “Place Search”... Read more...
How Article Marketing can create Authority for you – Part Three
Parts One and Two of this article series focused on how you can get started and implement an article marketing strategy. It also gave you the concrete benefits that your business would receive and how you can be seen as the expert in your field. Part Three will now show you how to get maximum impact from your articles, how to increase your chances substantially of getting them read, and how to differentiate... Read more...
The Missing Myth Report
I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...
Why Video Marketing can Help your Business
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...
