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Archive for the ‘Home’ Category

A website is a marketing tool

Now you may think that the title of this post is rather obvious, but why do businesses not use their site to their maximum benefit? One of the problems that I encounter is that business owners often consult a graphic designer or web designer to do their marketing as well as their web design, but this is a huge mistake and one that you do not want to make. Although this may sound rather harsh, let me... Read more...

offline marketing strategies

In my last post I started to go off on one about how pretty looking websites generally don’t cut it in the ‘real’ business world. You could possibly detect a hint of passion in my writing, as this is a subject that I really do hammer home with business owners, many of whom have fallen prey to web designers who have given them basically what amounts to a fancy sign, nothing else. So... Read more...

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