I donate a percentage of my profits to the Blue Cross each and every month
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
Archive for the ‘Getting Started’ Category
Using Perception to Blow Away your Competition
It may be an over-used phrase, however perception REALLY is reality. Your prospects’ PERCEPTION of you is critical to the success of you and your business – even more so than the actual TRUTH in fact. How they see and perceive you is vitally important. based upon this they will choose to want to do business with you, or not. So there is a lot hinging on this, isn’t there? I have recorded... Read more...
What Marketing Can Do For You
With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...
Differentiation in your marketing works
So in my last post I spoke about creative marketing and how this can enable your target audience to find you easier. Why? Because a creative advertisement or direct mailing has the ability to cut through the clutter of the hundreds of messages that we receive (directly or indirectly) each day. So, how can you apply a degree of creative advertising to help your business become more visible and in turn,... Read more...
You can have the best product or service in the world
…But … if the message falls upon deaf ears, what happens then? This is the third part of what I termed as ‘business marketing basics’ but in fact for many businesses, it is something that unfortunately they never seemed to have even considered. Well, not correctly anyway. So I have explained about how targeting the correct market is vital and that it is impossible to market... Read more...
Why being different is critical in business
I hope I got your attention with the title of this post because I am about to reveal to you some strategies that you can start using tomorrow that will blow your competition away. The right message is vitally important for your business. This may sound a little obvious but why do I see so many businesses not doing it? Also, there is something altogether more profound to consider, and again something... Read more...
Choosing the right market for your business
Who is your ideal, target customer? If you answered ‘everybody’ then I am afraid you are making a massive mistake. The fact is it is impossible for any company to market themselves to everyone, and so if you are doing this right now you need to stop immediately. Even large companies, FTSE 100 companies that have multiple products and/or services will segment their marketing. Sure, overall... Read more...
Business marketing basics
In the same way that you would not build a house without sound foundations, so it is with marketing your business. Very often business owners are so keen to get their business noticed that they just launch themselves into what they believe is the right way to do this. The fact of the matter is that unfortunately they often do it incorrectly, and the results can be catastrophic. I was taught by the... Read more...
Making your website work for you
So how can you ensure that your website does some of the heavy lifting for your business, instead of just being a pretty (and expensive) looking sign with no substance behind it? You need what I call a ‘direct response’ website. This is a website that actually does what it is supposed to do, and that is to convert visitors into paying customers. Below are some of the key elements that I... Read more...
Tips for getting started in your business
To many people, starting and running a business is something that they’ve always dreamed of doing, and so proves to be far more productive and satisfying than working under another person. So if you are one of these people, you may find the following advice will help you with getting started with your business. One of the most important things to try and do is to do the things that you love doing... Read more...
