I donate a percentage of my profits to the Blue Cross each and every month
So what exactly is ‘Direct Response’ marketing, you’re possibly thinking? Simply put, its marketing that provides you with direct and measurable results. And both of those points are important… First of all, if you are not measuring all of your marketing activity, whether its your website’s effectiveness, emails, direct mail, referrals, etc., then HOW do you REALLY know... Read more...
Archive for the ‘Effective Marketing Strategies’ Category
What you should NOT do in 2011
With 2010 firmly confined to the history books now, what does 2011 hold for you and your business? Well first off, I’m hoping you gave this some thought before the end of last year. If you didn’t, well you need to get thinking… and fast. But to kick off 2011 I thought that a word of cautionary advice would interest you. It emphasises that knowing what NOT to do is just as important... Read more...
5 Tips on how to write headlines that get attention
You’ll now know (from my last post) that a headline is the most important aspect of your written or online marketing. If you did know that then you may want to read my previous post about the importance of headlines. It never ceases to amaze me how many websites and advertisements I see that don’t have headlines. Does yours? All adverts should have a headline. And a website, flier, brochure... Read more...
Why marketing is a waste of time if you don’t consider this
Headlines are important for your business’ marketing. The difference between a good headline and a bad headline is the difference between success and failure in marketing or advertising. So why is this? Why is it that important? Well, a headline is really an advert for an advert. Given the function of all your advertising and marketing (including your website, leaflets, brochures, etc.) is to... Read more...
Because its boring you probably don’t do this
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
What has Vilfredo Pareto go to do with your business?
No, I’ve not gone bonkers… Vilfredo Pareto’s principal finding, whether you’ve heard of him or not, is an important factor in YOUR business, just as it is in mine. So I’ll explain who is to you, shall I?… Well it dates back to 1906 when Pareto, an Italian economist, observed that 80% of the land in Italy belonged to 20% of the population. Aha, I hear you say! Now... Read more...
Google moves the goal posts once again
If you’ve been keeping your fingers firmly on the pulse of the marketing for your business, you’ll have noticed that “Google Places” formerly “Google Local” has changed again. And if you haven’t, you really ought to. The changes could have a profound affect for all businesses. Google announced these changes on 27.10.2010 stating that “Place Search”... Read more...
Using Perception to Blow Away your Competition
It may be an over-used phrase, however perception REALLY is reality. Your prospects’ PERCEPTION of you is critical to the success of you and your business – even more so than the actual TRUTH in fact. How they see and perceive you is vitally important. based upon this they will choose to want to do business with you, or not. So there is a lot hinging on this, isn’t there? I have recorded... Read more...
How Article Marketing can create Authority for you – Part Three
Parts One and Two of this article series focused on how you can get started and implement an article marketing strategy. It also gave you the concrete benefits that your business would receive and how you can be seen as the expert in your field. Part Three will now show you how to get maximum impact from your articles, how to increase your chances substantially of getting them read, and how to differentiate... Read more...
