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Archive for the ‘Direct Response Marketing’ Category

What Marketing Can Do For You

With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...

How to Target the Right Market For Your Business – Part Two

In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...

Do Not Make This Same Mistake

I’ve been listening to some of Dan Kennedy’s stuff this week and it really hammered home a message that I alluded to in my post regarding your business’ profits. I’ve also had some strange experiences at various networking events that I have attended this week, and so I thought you may find it useful if I identify a major pitfall that could come back to haunt you and your business. So... Read more...

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