I donate a percentage of my profits to the Blue Cross each and every month
So what exactly is ‘Direct Response’ marketing, you’re possibly thinking? Simply put, its marketing that provides you with direct and measurable results. And both of those points are important… First of all, if you are not measuring all of your marketing activity, whether its your website’s effectiveness, emails, direct mail, referrals, etc., then HOW do you REALLY know... Read more...
Archive for the ‘Direct Response Marketing’ Category
What you should NOT do in 2011
With 2010 firmly confined to the history books now, what does 2011 hold for you and your business? Well first off, I’m hoping you gave this some thought before the end of last year. If you didn’t, well you need to get thinking… and fast. But to kick off 2011 I thought that a word of cautionary advice would interest you. It emphasises that knowing what NOT to do is just as important... Read more...
5 Tips on how to write headlines that get attention
You’ll now know (from my last post) that a headline is the most important aspect of your written or online marketing. If you did know that then you may want to read my previous post about the importance of headlines. It never ceases to amaze me how many websites and advertisements I see that don’t have headlines. Does yours? All adverts should have a headline. And a website, flier, brochure... Read more...
Why marketing is a waste of time if you don’t consider this
Headlines are important for your business’ marketing. The difference between a good headline and a bad headline is the difference between success and failure in marketing or advertising. So why is this? Why is it that important? Well, a headline is really an advert for an advert. Given the function of all your advertising and marketing (including your website, leaflets, brochures, etc.) is to... Read more...
What Marketing Can Do For You
With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...
How to Target the Right Market For Your Business – Part Two
In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...
Do Not Make This Same Mistake
I’ve been listening to some of Dan Kennedy’s stuff this week and it really hammered home a message that I alluded to in my post regarding your business’ profits. I’ve also had some strange experiences at various networking events that I have attended this week, and so I thought you may find it useful if I identify a major pitfall that could come back to haunt you and your business. So... Read more...
