I donate a percentage of my profits to the Blue Cross each and every month
Well I know this may sound a rather strange title but as I’ve come across some BIG no-no’s recently, I thought that it may be useful to post them on my blog. The principal problem that I am encountering is that there are businesses that are simply not thinking about what they are doing. Some are having others tell them what to do – the problem is those telling them what to do also... Read more...
Archive for the ‘Building Your Business’ Category
Marketing strategies for the recession
During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...
How to write a killer press release
Here are some additional tips that will help you in creating a great offline press release. With the help of these tips, you will hopefully have calls ringing in response to your press release or visitors coming into your business wondering what it is all about! 1. First and foremost, you have to ensure that your press release is a catchy and newsworthy one. This can be best done with a tie-in,... Read more...
Tips for effective press release copywriting
The success of a press release lies in its construction and its words, as the intention is to get it as many views as possible. As I have experience in writing several press releases I thought today that I’d give you a few tips for the effective copywriting of press releases. If you are writing offline press releases, make sure you write them in such a way that they don’t tell its readers absolutely... Read more...
Copywriting tips for autoresponders
I discussed in my last post about using autoresponders to provide interested prospects with information about your products and services. I have always felt that an autoresponder is an often under-utilised piece of software, as they can be used to educate your prospects, pre-qualify them into using your products or services, provide answers to frequently asked questions, provide information to quicken... Read more...
How to use testimonials as an online marketing tool
In my last post I discussed the use of referrals as an effective marketing strategy. Today I will talk about another under-rated strategy, testimonials. Testimonials are generally taken lightly, as just the feedback provided by customers about your product or services and is often not used to its full potential. Today I will discuss why you should use these at every opportunity to increase your customer... Read more...
