I donate a percentage of my profits to the Blue Cross each and every month
So in my last post I spoke about creative marketing and how this can enable your target audience to find you easier. Why? Because a creative advertisement or direct mailing has the ability to cut through the clutter of the hundreds of messages that we receive (directly or indirectly) each day. So, how can you apply a degree of creative advertising to help your business become more visible and in turn,... Read more...
Archive for the ‘Building Your Business’ Category
Creative marketing versus conventional marketing
So what do I mean by creative marketing versus conventional marketing? Well, conventional marketing is how I would classify the majority of what we see throughout our day. This could be online via Facebook, Twitter or whilst we’re doing a search using Google, Yahoo! or Bing. It could also be while we walk down the street, listen to the radio or watch television. We’re surrounded by marketing... Read more...
You can have the best product or service in the world
…But … if the message falls upon deaf ears, what happens then? This is the third part of what I termed as ‘business marketing basics’ but in fact for many businesses, it is something that unfortunately they never seemed to have even considered. Well, not correctly anyway. So I have explained about how targeting the correct market is vital and that it is impossible to market... Read more...
Business marketing basics
In the same way that you would not build a house without sound foundations, so it is with marketing your business. Very often business owners are so keen to get their business noticed that they just launch themselves into what they believe is the right way to do this. The fact of the matter is that unfortunately they often do it incorrectly, and the results can be catastrophic. I was taught by the... Read more...
Making your website work for you
So how can you ensure that your website does some of the heavy lifting for your business, instead of just being a pretty (and expensive) looking sign with no substance behind it? You need what I call a ‘direct response’ website. This is a website that actually does what it is supposed to do, and that is to convert visitors into paying customers. Below are some of the key elements that I... Read more...
Offline business marketing faux pas
Well I know this may sound a rather strange title but as I’ve come across some BIG no-no’s recently, I thought that it may be useful to post them on my blog. The principal problem that I am encountering is that there are businesses that are simply not thinking about what they are doing. Some are having others tell them what to do – the problem is those telling them what to do also... Read more...
Marketing strategies for the recession
During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...
How to write a killer press release
Here are some additional tips that will help you in creating a great offline press release. With the help of these tips, you will hopefully have calls ringing in response to your press release or visitors coming into your business wondering what it is all about! 1. First and foremost, you have to ensure that your press release is a catchy and newsworthy one. This can be best done with a tie-in,... Read more...
Tips for effective press release copywriting
The success of a press release lies in its construction and its words, as the intention is to get it as many views as possible. As I have experience in writing several press releases I thought today that I’d give you a few tips for the effective copywriting of press releases. If you are writing offline press releases, make sure you write them in such a way that they don’t tell its readers absolutely... Read more...
