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Archive for the ‘Building Your Business’ Category

How Article Marketing can create Authority for you – Part Two

In Part One of this article I explained what article marketing is, and how easy it can be for your business to use for its benefit. It also outlined the benefits of implementing this as a marketing strategy. In Part Two of this article I am going to go in to more detail as to the benefits of article marketing, why every business should be using it and why the ones who are not will lose out to those... Read more...

The Missing Myth Report

I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...

Why big companies are dumb

I know that the title of this post is going to ruffle some feathers and upset a few people. Oh well, that’s life I suppose. But as you’ll know if you’ve read my book (and if you have not, you can get a copy of it here – all proceeds going to a local cause), I write about just how stupid larger companies and corporations are with business decisions, and especially about their... Read more...

How Article Marketing can create Authority for you – Part One

This article will explain in layman’s terms exactly what article marketing is. To put it in to its most simple terms, article marketing is an easy to implement strategy of using material, comprising of anywhere from 350 – 700 words or more written about your area of expertise, industry or range of products or services. In fact in terms of subject matter, articles can be literally written... Read more...

Why Video Marketing can Help your Business

Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...

Video Marketing – Getting Started

Video marketing is one of the most powerful ways to communicate with your target audience, as well as an effective way to potentially appear near the top of the search engines for the terms and phrases that your prospects are searching for. Given these two facts alone, don’t you think it might be something that you should be using? The first objection that most business owners have with regard... Read more...

How to use Podcasting to Gain Authority for your Business – Part Two

In Part One of this article I explained what a podcast is and why they are a great tool to use in order to promote your business. In Part Two, I am going to go in to more detail as to how to use podcasts to blow away your competition, create customer loyalty and be seen as an expert in your field. Using Podcasts For Expert Status One hugely advantageous aspect of using podcasting as part of your marketing... Read more...

What Marketing Can Do For You

With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...

How to Use Social Media Marketing For Your Business – Part Two

Part One of this article walked you through the basics of why social media can benefit your business’ marketing strategy. Part Two will now look at some specific reasons why, and explain how you can leave your competition trailing in your wake. As consumers these days, we are all so busy with life. We work hard, we spend time with our children and our families and we do not have time to... Read more...

How to Use Social Media Marketing For Your Business – Part One

If you’re unfamiliar with the term social media, you’re possibly thinking social what? If this is the case, please allow me to explain in this article what social media is all about, and how it can be used to help your business. What Exactly Is Social Media? Social media in its basic sense refers to online media (websites) that enables (and also encourages) social interaction. This... Read more...

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