I donate a percentage of my profits to the Blue Cross each and every month
In the same way that you would not build a house without sound foundations, so it is with marketing your business.
Very often business owners are so keen to get their business noticed that they just launch themselves into what they believe is the right way to do this. The fact of the matter is that unfortunately they often do it incorrectly, and the results can be catastrophic.
I was taught by the great Dan Kennedy (amongst others) that there are three (3) key things that you need to consider when marketing your business, and they are:
- Right Market
- Right Message
- Right Media
These are the cornerstones of any good marketing strategy and are essential in order to ensure that you have the necessary foundations in place.
In my next post, I will cover the first of the items listed above; Right Market.
