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Autoresponders – Getting Started

Whether you’re thinking about making money online,  just started your online business or have decided to get into affiliate marketing, I’m sure the one objective you have is that you’ll be looking to make money.  Making money on the internet is not as easy as some would have you believe, but can be made easier if you have an autoresponder.  An autoresponder is the ideal way to carry out your day to day business and capture your customer’s (and potential customer’s) details. This will save you quite a bit of time and a lot of money.

For those of you who have heard the stories of creating an online income with zero outlay or investment, think again. It doesn’t cost anywhere near as much as starting a traditional bricks and mortar business, but it does require a little investment.

The reason I mention this is because there are places on the internet where you can get an autoresponder for free, however I do not recommend this at all.  Keep in mind that if you don’t purchase your autoresponder, the free ones normally come with serious downsides.  The most common of these downsides is that you will have to put up with having other companies ads on your emails. This does not look at all professional and will more than likely put your customers off buying from you.

There are several very good quality autoresponders available. The one that I use and highly recommend is aweber, because it is so easy to use and implement and their deliverability of emails is first class. Their support is also excellent, so the all round package from aweber is in my opinion the best out there.

When you eventually get your autoresponder, the first thing I suggest you do is set it up with messages or articles that relate to your business. This way, when you send out emails or messages, you’ll be sending out material that relates to your business’ products or services. 

When you load up your autoresponder, you should try to load it with at the very least 7 messages.  This is because it is widely believed that it takes a potential customer at least 7 contacts before they feel comfortable buying from you. 

Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature.  Your signature will be displayed at the bottom of every message your autoresponder sends, and should be your name and link to your business.  Your name and link to your business will go a long way, letting your customers know that you are professional.

Once you have everything set up, potential customers that visit your site and give you their name and email address will trigger your autoresponder emails, so this will be done automatically.  You can also send out emails called “broadcasts” on a weekly, fortnightly or monthly basis. This is particularly useful to promote offers, new products or just to keep the relationship going. 

Almost all autoresponders are flexible, easy to use, and will send out your messages when you decide.  Once your subscriber list starts to build up, and you get more email addresses to your autoresponder, you’ll quickly see that it’s very beneficial. After you have used your autoresponder for a few months, you won’t be able to imagine your business without it.

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