Simon Paul Thurston

There are several ‘key tools’ that you will need for your internet business to succeed. Possibly the most important is what’s called an “autoresponder”.

An autoresponder makes for an excellent promotional tool and is a great way to save time, as it responds to any message with an automatic response. It can help your business by automatically emailing your prospects and customers with a preset message that will help to increase your sales. It also acts as a database to store your prospect and customer details, allowing you to communicate with them whenever you like “en masse”. This is an excellent benefit as it will allow you to type one email or message, and send it to all of your prospects or customers.

There are many autoresponders on the market, and they all work the in essentially the same way, as they will automatically send a message out when they are activated.  I have tried a couple of different companies and have to say that I highly recommend using aweber.  Aweber is very easy to use and reasonably priced, but perhaps most importantly their support is second to none. There is an online chat facility that allows you to discuss a query with an advisor in “real time”, so this is extremely useful. Go over to aweber and have a look around their site.

The principal use for your autoresponder would be to encourage your prospects to sign up for free information (perhaps a newsletter), or a free gift. In return for this free information/gift, the prospect is expected to leave their name and a valid email address, and once they’ve done that you’ve got their details with their consent.

Autoresponders are great to use for your daily tasks, as they will basically do all of the work for you.  They allow you to automate that aspect of your business, so instead of having to answer individual emails and input contact details manually, your autoresponder does it for you.