I donate a percentage of my profits to the Blue Cross each and every month
Testing. Testing is the keystone of successful marketing. Those that do it properly will flourish and those that don’t do it often lose a lot of money. So why is it that almost no one does it? Well, it may not at first glance appear to be the most ’sexy’ of things. It takes time, and often as business owners we’re looking for that quick fix, that ’silver bullet’... Read more...
Archive for November, 2010
What has Vilfredo Pareto go to do with your business?
No, I’ve not gone bonkers… Vilfredo Pareto’s principal finding, whether you’ve heard of him or not, is an important factor in YOUR business, just as it is in mine. So I’ll explain who is to you, shall I?… Well it dates back to 1906 when Pareto, an Italian economist, observed that 80% of the land in Italy belonged to 20% of the population. Aha, I hear you say! Now... Read more...
Why failing quickly is not a bad thing
I was speaking to a friend very recently and an interesting subject came up. It was about implementing certain strategies into a business, to which I chirped in with… “If you’re going to lose, it is better to lose quickly”. My friend thought that sounded a little negative, a tad defeatist even. The fact is it’s not, not at all. Most Businesses Make this Fatal Mistake You... Read more...
Google moves the goal posts once again
If you’ve been keeping your fingers firmly on the pulse of the marketing for your business, you’ll have noticed that “Google Places” formerly “Google Local” has changed again. And if you haven’t, you really ought to. The changes could have a profound affect for all businesses. Google announced these changes on 27.10.2010 stating that “Place Search”... Read more...
