I donate a percentage of my profits to the Blue Cross each and every month
It may be an over-used phrase, however perception REALLY is reality. Your prospects’ PERCEPTION of you is critical to the success of you and your business – even more so than the actual TRUTH in fact. How they see and perceive you is vitally important. based upon this they will choose to want to do business with you, or not. So there is a lot hinging on this, isn’t there? I have recorded... Read more...
Archive for September, 2010
How Article Marketing can create Authority for you – Part Three
Parts One and Two of this article series focused on how you can get started and implement an article marketing strategy. It also gave you the concrete benefits that your business would receive and how you can be seen as the expert in your field. Part Three will now show you how to get maximum impact from your articles, how to increase your chances substantially of getting them read, and how to differentiate... Read more...
The 5 Lies of Sales and Marketing – #5
Lie #5 is: ‘You can’t charge premium prices for your services.’ As I mentioned in my email to you, being a ‘commodity service’ provider is difficult. If you sell something that’s readily available from many other suppliers then you’re in for a battle. It’s easy to think customers only want the cheapest price, but that’s only true if nobody gives them a... Read more...
