I donate a percentage of my profits to the Blue Cross each and every month
Lie #4 is: ‘Prove to your customer that you’re willing to work harder and bend over backwards to earn his business.’ This one is very interesting, as it is very tempting for you to chase a prospect, as you’d desperately like their business. But this is the wrong way to go about it. Here’s the right way to go about it and alleviate problem: 1) Don’t act so keen to get their business... Read more...
Archive for August, 2010
The Missing Myth Report
I recently wrote what I have been told is an insightful report, primarily aimed at accountants (although the principles are true for ANY business) and initial feedback has been very pleasing. The report as a whole identifies some Huge Myths that you probably believe about your business. The report comes in 2 parts – Part One is 36 pages long – and whilst that might seem a bit of a Mammoth... Read more...
The 5 Lies of Sales and Marketing – #3
Lie #3 is: ‘You just need to get your name out there.’ As I mentioned in my email to you, this one lie on its own costs companies MILLIONS of pounds. But if you simply attempt to get your name out there, it’s pretty likely that you won’t generate sales OR sales leads. Unfortunately, people often don’t expect nearly enough from their advertising. They don’t hold it accountable... Read more...
Why big companies are dumb
I know that the title of this post is going to ruffle some feathers and upset a few people. Oh well, that’s life I suppose. But as you’ll know if you’ve read my book (and if you have not, you can get a copy of it here – all proceeds going to a local cause), I write about just how stupid larger companies and corporations are with business decisions, and especially about their... Read more...
The 5 Lies of Sales and Marketing – #2
Lie #2 is: ‘You need to get in front of more people.’ Here’s the truth about this lie: If you are perceived as nothing more than a ’salesman,’ then nobody wants to see you. Ever. This is because very few people actually like to be sold to. A Century ago, face-to-face selling was often the only way to find out about a new product or service. But not now. We’ve got a computer... Read more...
Why Video Marketing can Help your Business
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake. This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business... Read more...
