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Archive for July, 2010

Video Marketing – Getting Started

Video marketing is one of the most powerful ways to communicate with your target audience, as well as an effective way to potentially appear near the top of the search engines for the terms and phrases that your prospects are searching for. Given these two facts alone, don’t you think it might be something that you should be using? The first objection that most business owners have with regard... Read more...

The 5 Lies of Sales and Marketing – #1

Lie #1 is: ‘You just need a website and clients will flock to you.’ As I mentioned in my email to you, if I have seen this once I have seen it 500 times. Unfortunately, although web designers may be good at the ‘technical’ aspect of building a website, they do lack the knowledge of how it should ’speak’ and look to visitors to your site. After all, the technical... Read more...

How to use Podcasting to Gain Authority for your Business – Part Two

In Part One of this article I explained what a podcast is and why they are a great tool to use in order to promote your business. In Part Two, I am going to go in to more detail as to how to use podcasts to blow away your competition, create customer loyalty and be seen as an expert in your field. Using Podcasts For Expert Status One hugely advantageous aspect of using podcasting as part of your marketing... Read more...

How to use Podcasting to Gain Authority for your Business – Part One

Podcasts are perhaps one of the most under rated tools that you can use in order to help promote your business. In Part One of this article I will walk you through exactly what a podcast is and why it is something that you should be using for your business. It is evident these days that with the continual advances in technology that we’re seeing, the ability to record and produce a podcast has... Read more...

What Marketing Can Do For You

With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...

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