Who is your ideal, target customer? If you answered ‘everybody’ then I am afraid you are making a massive mistake. The fact is it is impossible for any company to market themselves to everyone, and so if you are doing this right now you need to stop immediately. Even large companies, FTSE 100 companies that have multiple products and/or services will segment their marketing. Sure, overall... Read more...
Simon Thurston is an expert business consultant, marketer and author. He can be referenced on:
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