I donate a percentage of my profits to the Blue Cross each and every month
In the same way that you would not build a house without sound foundations, so it is with marketing your business. Very often business owners are so keen to get their business noticed that they just launch themselves into what they believe is the right way to do this. The fact of the matter is that unfortunately they often do it incorrectly, and the results can be catastrophic. I was taught by the... Read more...
Archive for December, 2009
Making your website work for you
So how can you ensure that your website does some of the heavy lifting for your business, instead of just being a pretty (and expensive) looking sign with no substance behind it? You need what I call a ‘direct response’ website. This is a website that actually does what it is supposed to do, and that is to convert visitors into paying customers. Below are some of the key elements that I... Read more...
A website is a marketing tool
Now you may think that the title of this post is rather obvious, but why do businesses not use their site to their maximum benefit? One of the problems that I encounter is that business owners often consult a graphic designer or web designer to do their marketing as well as their web design, but this is a huge mistake and one that you do not want to make. Although this may sound rather harsh, let me... Read more...
Offline business marketing faux pas
Well I know this may sound a rather strange title but as I’ve come across some BIG no-no’s recently, I thought that it may be useful to post them on my blog. The principal problem that I am encountering is that there are businesses that are simply not thinking about what they are doing. Some are having others tell them what to do – the problem is those telling them what to do also... Read more...
