During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers. And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake! Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let me explain why I feel it is a huge mistake. First of all, pretty much... Read more...
Simon Thurston is an expert business consultant, marketer and author. He can be referenced on:
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