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Archive for August, 2009

Tips for choosing search engine friendly merchandising

Now that you know the importance of using online marketing for both offline and online businesses, I thought it important to give you a few pointers about choosing and using the right search engine friendly merchandising in your website. The first thing you have to remember if you wish to generate sales from your website is to ensure that your products get listed in your website in a search engine... Read more...

Use of an online website for offline businesses

My previous posts mentioned the importance of using offline and online marketing for your business. There are however people who are not that convinced on the value of using online marketing. This is why in this post I shall highlight why I feel it is important for every business to have an online presence. The most obvious reasons for building a website range from generating sales to providing simple... Read more...

More integrated offline and online marketing strategies for your business

In my previous blog post, I mentioned a few essential online and offline marketing strategies that you could use to improve your business. When you use both offline and online marketing techniques, you could roll out both campaigns together or have a system of using an offline campaign first, followed by an online one. The absolute key and something I preach about a lot is to test – test which works... Read more...

Strategies for integrating offline and online marketing for your business

No matter how old or new your business is, you should always consider the benefits of  both online or offline marketing in your business. This is because whether you know it or not, online businesses can benefit from traditional, offline marketing techniques and brick and mortar stores are finding more and more that the internet is extremely beneficial in marketing their business. In this post I will... Read more...

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