Viral marketing is a great tool to use to increase online sales. This is a form of marketing connected with mainstream networking where contacts get to know about you and your site. And as the word viral would suggest, you expect them to pass on this information to someone else, just like a virus – hence the name!
However just expecting them to promote your site is not sufficient; I have to say that there are some things you have to understand to be successful at viral marketing.
With the help of viral marketing strategies, you will be able to give website visitors sales messages or free carrier tools to promote your website. However, you are not to force visitors to deliver sales messages but use them as a side effect so that they eventually gain from the services you offer.
Using the help of affiliates
People are today using the help of affiliates for viral marketing. With this concept, a retail store selling a product starts affiliating with people in the general products genre in the hopes of increasing their sales.
With this endeavor, they link to other sites through their affiliates with the help of a banner, a clicking ad or something else that helps bring business to the retail store.
And if the affiliate succeeds in bringing some business, the affiliate is paid a commission for the sale, which is seldom more than 5%. This is a minimal amount for the retail store but is a very cost effective means of advertisement for the store.
Make use of articles
Another effective viral marketing tool is articles and tutorials. You have to write, or have ghostwriters write articles about your product and services, or at least something related to it.
These articles then have to be published in article directories, where you state that it is possible to reproduce the article, as long as there is a reference made to your website. There will be some webmasters who will use your article on a high traffic website, with acknowledgement, and thus help in creating traffic to your website.
As there is a growing need for web content and articles in the internet, you are sure that there will be people waiting to lap your articles up. Tune in same time next week for more viral marketing tips and techniques…..
Tips to get indexed in Google
April 1st, 2009 | By Simon In Linking, Traffic Generation, Viral Marketing | No Comments »
Getting a good listing in Google is important for internet marketing as Google is the search engine that refers more traffic than any other search engine. Latest reports show that it accounts for about 60 per cent of search engine traffic. So follow these tips to ensure that your site gets indexed in Google as quickly as possible.
The first thing you have to do is to submit your site to Google through their free ‘submit your site’ form. All you have to do is to submit your home page and Googlebot will do the rest of the work of giving your website a ranking.
However, there is a hitch here; as Google does not add all the URLs that are submitted to their index, there is no guarantee to when and if your site will be indexed at all. The second tip to follow is to link your site to a site that you know Google crawls regularly.
This way, whenever Google re-crawls the website it will find your link. It will then crawl your site and index it too. In fact, Google prefers using this method to find sites to index.
Another important factor is sites that directly link to yours, as this is still held in high regard by Google. Finding sites to link to yours is quite easy and you can start by looking for sites that are linking to your competitors.
You can ask them to link to your site in what is known as a ‘link exchange’, so you may have to offer a link back to their site.
You can also post comments on blogs and forums with a link back to your site. This is a very effective way of obtaining back links to your site – just ensure the content your posting on blogs and forums is relevant and useful and just not a simple attempt to get back links.
This has to be the most effective method of getting your site indexed by Google. Plus, its not technical at all and its not that labour intensive either.
The final tip for getting your site indexed does require a little more work, but not a lot. Google loves fresh, new and unique content. By posting regularly on your blog or by placing articles on your site every couple of days, Google will soon learn that your site is updating regularly with unique information, and Google loves this.
Blogs are a great way to get indexed as by definition they’re made for regular posting of information, but the same can apply for standard sites, even e-commerce site, where you can have featured articles on pages that are behind the main page of your site.
So there you have it, a few simple tips to get your site indexed quickly on the biggest and most important search engine on the planet.