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Archive for September, 2008

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More ideas for income generating SEO content

September 29th, 2008 | By Simon In Building Your Business, Traffic Generation | No Comments »

My previous post had some suggestions for adding SEO content to your website. Here are a few more interesting and effective means of including SEO content to your website, so that you will be able to generate a sizeable income from your site.

I suggest creating online communities on your site. These online communities can be blogs, bulletin boards and forums which discusses SEO tips and tricks. These online communities will definitely draw those visitors to your site who want to learn new things about SEO from other users.

Exclusive online communities are better options

And to create niche online communities and avoid pranksters and scamsters from visiting your website, you could charge for using an exclusive online community on your website. This membership will let members use the online community to learn unique information about SEO.

I also suggest charging visitors for joining a subscription of an SEO newsletter which offers information about SEO techniques. This is a feasible means to generate some money  for you.

Next step, becoming a drop shipper

Make it a point to collect all the email addresses and some data about people who have visited your site looking for SEO content. You can then sell this information to those companies looking for contacts.
Once your business grows, you could also consider becoming a drop shipper so that people can order products from a central distributor, through your site. You could also use the help of your blogs and search engine optimized copy to sell these products.

With all this SEO content added in your website, you are sure to find a larger number of visitors to your site. And the more visitors to your site, the higher is the income you generate from the site.

Using SEO content to make money

September 27th, 2008 | By Simon In Building Your Business, Traffic Generation | No Comments »

The best way to make money on the internet is to use SEO techniques. Not only does the content of the website have to be search engine optimized, even the other features and layout of the website has to be completed using SEO techniques.

As not everyone is well aware of all these SEO techniques, people are always on the lookout for SEO content on the internet to guide them in making more money through the internet.

This is why I suggest you include as much SEO content as possible on your website, which will draw as many interested people to your site as possible. There are numerous options for you to choose from for adding SEO content to your website.

Create informational SEO products

One option I suggest is to offer SEO gurus advertising space in your website. You could let them rent a page on your web page, which they can use to advertise and sell their products. People looking for SEO information will eventually land on this page, and thus your website.

Why not create your own informational product about SEO and thus create affiliate sales links for it through common programs. People interested in this SEO product will have to make a visit to your website.

An e-book is great for promoting SEO content

An example of such a product is an SEO e-book, which you can sell them. However make sure that you include everything a person requires to know about SEO in the e-book. Mention all the features of your e-book in such an effective sales letter within your website, so that on reading the sales letter, anyone will be interested in buying your e-book.

Try implementing these SEO content in your website, and realize the increased income you generate from it. Till we meet again,…….

Free downloads is a part of organic SEO

September 25th, 2008 | By Simon In Building Your Business, Traffic Generation | No Comments »

Free downloads is something everyone using the internet knows; there are free downloads for music, games, e-cards and many more things on the internet. However organic SEO may seem to be something new to a surfer.

Basically organic SEO is a means of getting sites recognized on search engines without having to pay search engines for the placement. With organic SEO, a site gets found by search engines for a long time as the site gives search engines relevancy in their searches.

Now I have to mention that having free downloads on your site will help increase your organic SEO as these downloads encourages users to use the download you offer, and then to give their review about the download on your site.

Make sure your free download is viral

So the more reviews or feedback you receive from people who have used your free download, the more optimized your site becomes. The free download you offer has to be viral with your personal signature and link to your web address on it.

This is because the person who downloads your product is bound to share it with other people. And with your link on the download, other people will click on the link to visit your site to find out what other free things you have to offer for them.

The content of your download has to be true

So ensure that your free download has quality content that people will enjoy and share with others. If your download is full of crap, no one will actually be in the mood to spread news about the free download to others.

I also have to remind you that your free downloads give whatever they promise to your customers. This means that if you promise a book on feng shui, but give them a book on astrology instead, you only build a repute of a trickster and have your free download end up in the trash instead of it being recycled and sent to others.

Till we meet again,..

Tips for a more profitable PPC campaign

September 22nd, 2008 | By Simon In Building Your Business, Pay Per Click, Traffic Generation | No Comments »

I had given a few points leading to a profitable PPC campaign in the previous post. However those were only a few points; there are still a few more things I want to tell you to get a more efficient and reliable PPC campaign.

In a point of making money through your PPC advertisement, never release it till your website is well built, easy to the eyes and easily navigable. Also ensure that your site exhibits faultless landing pages without any programming glitches to get an efficient PPC campaign.

Use multiple keywords in your advertisement

I also have to remind you that your PPC advertisement has some content that will interest any customer immediately. Remember that no one will have any interest or time in hanging around a shabbily programmed website that has broken links, badly written content or bad landing pages.

While thinking of keywords for your campaign, don’t concentrate only on one keyword. Instead, use a few keywords in your advertisement. This is because with two or three keywords in the advertisement, you will be able to reach out to a larger audience.

Once you have decided on the keywords and start bidding, I suggest that you don’t bid too high or too low. This is because low bids means your ad will not reach the first three search engine pages. Remember that not many surfers are patient enough to look beyond the first three pages of search engines when looking for something; so these low bids are useless.

Too high bids can burn holes

On the contrary, bidding high may get you a high page ranking, but in the process, empty your advertisement budget. So I suggest that you be moderate when bidding and aim for keywords in 5th to 10th, and the maximum 20th positions. It is up to you to decide on the position, based on your budget.

Remember that keyword bids keep changing, so I suggest you manage all your bids by investing in a sound software, a bid management software. Sometimes bids that are only a cent higher than yours can lead to your advertisement going down.

Try out these tips for a successful PPC campaign……

Marketing tips for an effective pay per click campaign

September 20th, 2008 | By Simon In Affiliate Marketing, Pay Per Click, Traffic Generation | No Comments »

Pay per click is a great online advertising tool where advertisers have to pay their affiliates whenever their advertised link gets clicked. It is basically based on keywords and key phrases that these ads are placed on publishers’ websites. Though this is beneficial to the advertiser, he has to be careful as too many click throughs, without any sales can burn a hole in their pockets.

There are a few tips I suggest to avoid burning of any holes. PPC advertisements have to be placed only on the top search engines like MSN, Yahoo, AOL and Google.

Learn and not fight with competition

Next point to remember is to learn from your competition as they have been around in the PPC marketing field for some time and have reached here after learning from their mistakes. I suggest finding out what keywords they use, and the kind of copy they publish.

Instead of concentrating on advertising your products in a single PPC advertisement, I suggest you working your campaign around a fast moving product while developing a strong advertisement for it.

Get friendly with customers

Interact with as many customers as possible as these customers are the people looking out for more features and policies in a product. On talking to them, you are sure to find someone who will be able to give you a great idea for your product and create a better feel to your PPC campaign.

Though it may be tempting, never enter bid wars with competitors. This is because this only leads to a cat and mouse fight between you two. Neither of you win in the end; instead it is the publisher who will be eating out of your bank balances.

Last, but not least, I suggest that you keep track of not only your advertisements, but also of visitors. This means you have to find out where customers come from and how much they spend on other sites. This information proves to be important in helping you devise a better second PPC campaign with better sales.

Keep reading for more marketing tips…………

Tips to increase your affiliate commissions

September 17th, 2008 | By Simon In Affiliate Marketing, Building Your Business, Traffic Generation | No Comments »

Once you join an affiliate program, the first thing that you expect is your commission. However it is not possible to expect this immediately as I have to tell you, you have to wait for some time to get your first commission.

This is because you get your commission only if you have buyers for your product. And to get maximum customers, you have to first generate traffic to your site. However it is not possible for you to strike a profit if you have to pay a few dollars for each click you get from visitors. Moreover, you never do know if the visitor will become a buyer.

Work at converting more visitors to customers

So to increase your conversions, you have to convert more visitors to buyers and this is best done by pre-selling. There are free and paid methods to turn visitors into customers who buy something from you. In fact, if done right, I know that even Pay per click proves to be rather inexpensive.

If done correctly, it is possible to lower your cost per click while increasing your profit margin. All you need is time and dedication to make free techniques work well for you. One great technique to generate traffic to your site is by writing sales letters and press releases. If you can’t write, you can always hire the services of a freelance writer.

Use the help of guides to learn more about affiliate commission tips

There are also many guides that help you earn more affiliate commissions through video tutorials, bonuses, e-books and website templates. The step by step instruction of these guides make you wonder why you had not thought of this before!

So why not become an affiliate and generate a sizeable commission till we meet again……..

Keyword Research Is All Important

September 15th, 2008 | By Simon In Building Your Business, Traffic Generation, Useful Software or Tools | No Comments »

In terms of begining a new campaign for an existing business or a completely new project, keyword research is the starting point.

It is very important to at first, assess if your business is viable, and if your initial research shows that it may be, then you need to collate a list of keywords and phrases to target, that can drive traffic to your site.

I hope you had a chance to look at the Keyword Elite tutorials over the past week or so, if not you can see them here… and I really do recommend you take a look.

If you have had a chance to look at them, you’ll have seen just how powerful and useful a tool this is. The ability to research the volume of keywords that you can in such an easy and efficient way is so cool.

The ability to create adwords ads from within the Keyword Elite interface is also an excellent feature, saving lots of time and toggling.

But being able to spy on the top performing websites, whether for their paid ads or their organic listings, well that is something really awesome and well worth the ticket price alone in my opinion.

In summary, whether you are new to internet marketing or whether you’ve been in this game for a while, this tool is something else. The ability to research your keywords in such depth, detail and speed gives you a huge advantage over your competition, and whilst there are cheaper products on the market, there are probably none as effective and versatile.

Please contact me any questions as always, and I’ll be glad to help. I’ll be writing about my experience with auto-responders in the near future, so please stay tuned.

The latest in worldwide advertising and marketing; viral advergames

September 13th, 2008 | By Simon In Building Your Business, Viral Marketing | No Comments »

The latest advertising medium used by small businesses and worldwide brands are branded online games. And only if it used correctly can it be an effective viral marketing agents.

This is because unlike other advertising methods, these advergames can keep your audience occupied, and have repeat interactions with your brand. This makes your campaign much more memorable and in the process increases the chances of making any sales.

In addition to this, I think that it can be used to guide your audience to the right and desired action is adopted. You can also create web links that lead directly to your online store for visitors to see your product or service and use ‘send to a friend’ function for spreading news about your product.

Advergames that are good will not only make people play it, but also pass it on to others. So if you have the right marketing message in the game, you are sure of a great brand exposure to millions worldwide, for the cost of glossy magazine adverts. They also have an additional benefit of not expiring and will work to provide returns to you indefinitely.

Despite all these advantages, there are some disadvantages to using advergames. You have to create a game that gives the right marketing and message to the user. It should not only give incentives for interaction with your brand, but also provide a good brand experience to the user.

This is why I say that it is important to hire an advergame designer with knowledge of video game design and development to create the right game for your brand. Also ensure that you have a successful viral marketing campaign for distributing your game.

Without this, even the best game ends up sitting idly in your website, without the necessary exposure. Use the help of an experienced viral advergame developer to launch your campaign with a successful bang.

Try out gaming to get your business off to a head start with advergames……

Tips for successful social marketing

September 10th, 2008 | By Simon In Building Your Business, Internet Marketing Events, Lead Generation | No Comments »

Internet marketers are today making use of social marketing to reach a wide audience that is more than excited to learn more about the product you sell. There are many social marketing tools available in the market that can help you reach a wide audience.

Most marketers want to do the best in social marketing by trying to be internet savvy. There are many bookmarking and networking websites that are created each day where though the vast majority does not do much, you don’t want to miss too much either. Here are some tips I feel you could consider to make the right choice.

The first thing I suggest you to do is to find great sources of information like some IM niche mentors. You could follow them in cyberspace and use their information. You could also collect and harness industry and internet marketing knowledge through blogs, online articles, program review sites and community forums. You could also consider buying a program or subscription in some sites where you will be offered inside information for a price.

Once you have learnt a bit from the experts, I suggest you dabble a bit and consider five different tools to find out what they do for you. This will give you lots of information and helping social marketing and networking. Look through statistics of social sites to find out their success in the internet.

This statistics includes the number of reads to your articles, the number of reads for blogs and other pages, information about which search engine results you have to put maximum efforts in and also Google Adsense reports on channel data to find out where your earnings actually come from.

There are also free tools like AWStats and Google Analytics you could use to find out what social efforts are actually paying off on your side. In addition to all this, I suggest you use the programs that help you learn basics and secrets of internet marketing and social marketing.

With all this guidance from mentors, programs and statistics, you will find it comparatively easier and better for you to earn money online, via the internet.

Keyword Elite Frees Up Your Time

September 8th, 2008 | By Simon In Building Your Business, Getting Started, Google Adwords, Pay Per Click, Traffic Generation, Useful Software or Tools | No Comments »

I mentioned last week that since I have been using Keyword Elite, I have had more time to concentrate on other important aspects of my business. This is a key point here, and time is something that you cannot get back and so its critically important that you use it to the max.

Today I’ll be explaining in a bit more detail as to how Keyword Elite works and why it is such a useful piece of sofware to have in your internet marketing tool box.

The starting point with Keyword Elite, is to identify a keyword that is relevant to the niche, product, service etc, that you intend to drive traffic to. So for example, you may want to sell widgets, so you would type “widgets” into the software and watch it go to work.

It will produce a keyword list of related terms and keywords enabling you to decide which you think are relevant and which are not. So for example, Keyword Elite may come up with “useful widgets” as a key phrase which you may decide is worth looking at. On the other hand, it may also come up with “free widgets” which you may decide is not right as you don’t want to target the word free.

The next section allows you to analyse not only the keywords that you’ve identified and assess which may provide you with more traffic, which that may be very competitive keywords and therefore to be avoided … But it also enables you to analyse your competition too!… it really is versatile, even allowing you to create and export adwords ads into your Google account… direct from Keyword Elite.

I thoroughly recommend you look at the tutorials, which you can find by clicking this link. I could go on and on but the tutorials are so good and explain everything that clearly, that this would be the best way to see the power of this software.

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