2008 June | simonpaulthurston.com

SimonPaulThurston

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Archive for June, 2008

Easy on page optimization for better search engine results

June 30th, 2008 | By Simon In Traffic Generation | No Comments »

To me, on page optimization is an important part of SEO which concentrates on improving a website for better keyword ranking in any search engine results. Now I will discuss on how it is possible to improve your on page factors.

The first thing you have to do is to list out major keywords that will be used in your searches. This can be done with the help of a keyword search tool. Next you have to know where to use these keywords.

Use of keywords in URL: You get better results by incorporating your main keywords in the URL. However avoid using too many hyphens in the domain name, and I suggest you use your keywords in directory and file names too.

Use of keywords in your title: I suggest placing your main keywords in the title tag where each title has to be unique and dependant on the page matter. If you have long titles, make sure that the important information of the page is found in the first 60 letters of the title.

Use keywords in description: Add the main keyword of your page content in your description tag. It is important that all web pages have unique descriptions as similar description in all pages will not fit the page content. Remember that the search engines take your description tag into consideration when making a ranking; so ensure that your Meta tag description has keywords related to the page.

Use of keywords in Meta keyword tags: The Meta tag keywords should have some important keywords that are related to the page. Avoid repetition of keywords as this is considered to be spam.

Other places to use keywords: The alt tags of your web page is used for better description of images and as alternative text if there is no loading of images. Keywords should be incorporated in the H1 tag while H2 tags should have more specific keywords that are related to following paragraphs.

I suggest you also work at including target keywords in anchor text, the words in links. Use keywords in your body content; however make them look natural and no overstuffing as this is harmful for the website. It is also possible to bold, italicize or color your keywords. Choose relevant keywords where the most important keywords should be used in the home page, and secondary keywords in other pages.

Make it a point to update your page content periodically. This is because search engines like fresh content; and the more up to date your site is, the more visitors and search engines will like you.

Try out all of this, and I know that you will get a better keyword ranking in your search engine results. This is turn will lead to more visitors to your website.

The latest in e-commerce, Live Chat

June 27th, 2008 | By Simon In Building Your Business | No Comments »

The internet has beaten all other forms of communication as it has no boundaries, and is accessible by people from all over the world, any time of the day, and 7 days a week. And it is for this reason that the internet has grown into one of the most prolific grounds for businesses today.

I feel that it is because of the great growth in web business that the number of internet customers has increased in the past few years. With everything a person requires available online, more people have started investing in online companies.

Live chat in businesses: With the advent of technology, it is known that the running of a business has changed greatly in all spheres of businesses. Computers, calculators and other machinery are used in businesses. And in addition to all this, the applications of computers in a business have changed tremendously.

Computers are not only used for recording records of business transactions and for making business calculations, but with the help of live chat features, I have found live chat to be an important part of any business today.

With the help of Instant Messaging programs and chat rooms, it is today not only possible to keep in touch with friends and family, it is also used for taking, confirming and verifying orders you place with your merchants.

With the help of live chat, I have also found it possible to answer questions customers pose to you on any issue regarding your product or service. It is also used for ensuring that your business functions efficiently in different parts of the world.

The advantages of using live chat in your business: I feel that there are many advantages to using live chat over the traditional 8800 number for the customer services and for taking orders in your business. The main advantage is that live chat is much faster, efficient and works in real time.

With live chat, customers are spread of the agony of the endless listening of music in your ear while waiting for response from the toll free number. It also spares them the need of punching endless numbers to reach respective representatives to answer their queries as their queries are directly answered by operators, live.

In fact, live chat correspondence is faster than email correspondence with merchants as the merchant gives you answers to your queries immediately. It is easy to use live chat. In fact, there are many professional chat providers to businesses that provide an easy to use interface to supervisors and operators.

Live chat is cheaper than an 800 number: I have found out that it is cheaper to get life chat professional software package for your company, than renting toll free numbers. This makes things cheaper for small and medium companies as with live chat, there is no need of setting up a customer service call center which is expensive and needs manpower.

Moreover with live chat, your company operator can chat with numerous customers, instead of one customer in the case of through telephone. So with more queries answered and replied, you are ensured of improved business.

So why make anymore delays in getting live chat for your business……

Social networking sites are considered to be internet marketing tools

June 24th, 2008 | By Simon In Useful Software or Tools, Web 2.0 | No Comments »

With the rise in the demand in online media, there has been a corresponding growth in the number of social networking sites. These sites have not only increased in size but have also increased in its number too.

Once upon a time, these social networking sites were used only as a platform for communication. This is why most of its members were young adults. However today, social networking sites have other benefits to the internet world, and one of them is with internet marketing.

Social networking sites are internet marketing platforms

Why I say that social networking sites help in internet marketing is because its consumers are mostly adults, and professionals, who have services, products and businesses that they want to offer to other interested people.

In fact, this is why its platform is not only used for communication purposes, but also in internet marketing. I say that this transformation of the use of social networking sites from communication to internet marketing a worthwhile swap as this enables a greater growth of the social sites and different businesses.

It is basically the large list of users found in different networking sites that has led to the growth of internet marketing through social networking sites. In addition to this, it is the features of these sites which are dynamic and have a wide reach that has induced internet marketing through social networking sites.

Blogs help in internet marketing

Moreover, social networking sites have blogs, discussion boards, forums, video and text chatting, content promotion and other services that have lead to the success of internet marketing. This is because it is thorough these blogs and discussion boards, that internet marketers can leave their links for other visitors to the blogs and boards to click on and visit.

In fact, if this liaison between social networking sites and internet marketing continues like this, one day, social networking sites will even be referred to as an internet marketing tool for all the online marketing help it carries out.

Search engine optimization techniques help improve social networking site rankings

Of course, I have to remind you that these social networking sites manage to work as internet marketing tools only because of the traditional marketing tips that have been used to bring these sites to their present position and search engine ranking.

What I mean to say that you still have to use search optimization techniques, exchange links and index these links in different sites to make a social networking site help in internet marketing. Once these tips are implemented in social networking sites, they prove to be as effective in internet marketing as any other internet marketing tool can be.

Want to learn more about internet marketing, following soon …….

Tips on choosing the right internet business

June 22nd, 2008 | By Simon In Getting Started | No Comments »

Housewives, students, the unemployed and the employed are all turning to the internet to find means of making money online. With so many internet business opportunities available today, it proves to be difficult to choose the right internet business. This is why I thought of compiling a small list to bear in mind when looking for your internet business.

Do some online research: Once you have thought of starting an internet business, it is better to first find out if there are any critical views to the business you are eyeing. If you visit official forums of an internet business, you are sure to find positive points to the business opportunity. This is why it is better to use search engines to find out if the business you intend to spend money and time on is worth it.

Find out if the business draws traffic: You could also check out alexa.com to find out more about the website traffic of the internet business you intend to join. Its website traffic should be on the rise if the business is as active as it claims to be. You can also find comments of other users posted on alexa, to get an idea of the feasibility of the internet business opportunity. However though the alexa traffic reports may not always be true about website traffic, it is a great start for your research.

Learn more about the pay plan: Look over the pay plan of the internet business opportunity you plan to join. This is because some MLM programs pay for people upgrading your down line while other programs are usually Ponzi scams. So go through the pay plan thoroughly before committing yourself, and making any payments. If in doubt, don’t hesitate to ask others about the business.

More tips for choosing businesses coming soon……

Use strategic internet marketing for a successful internet business

June 20th, 2008 | By Simon In Building Your Business | No Comments »

Starting an internet business is rather similar as starting an offline business. You will have to conduct the necessary research about the business you intend to start, to examine its feasibility of prosperity in the business world. This is why I think using strategic internet marketing is necessary before starting on online business.

Definition of strategic internet marketing: This is basically a means of defining your potential market before entering it. This is the basic block for building an internet business that requires time and research for its execution. As you may not be able to do this efficiently on your own, I suggest you use the help of one of the many strategic internet marketing professionals and firms available today.

The internet is not a huge world of its own: Many people think that it is easy to cover the web with your product. However this is not true as the internet is similar to a little nation, which has different sects and towns which is why sometimes the right people will not reach your website, without the right internet marketing. It is with strategic internet marketing that you will be able to assess the possibility and reality of your situation with which you can set goals and objectives for your business.

Strategic internet marketing helps in reaching success: With the help of strategic internet marketing, you will be able to not only define your company goals, but also decide who your customers are, how to reach them and bring them into your grasp. You also know what you are working against in the market and some out with the right formulation for your successful business plan.

This is why I suggest implementing strategic internet marketing to leg up on your competition with a great business plan and solid promotion of your site.

How to make some money on the internet with your family

June 16th, 2008 | By Simon In Building Your Business, Getting Started | No Comments »

It is not always that the income you generate from your nine to five job proves to be sufficient for running your family. This is why many people are now looking for means of generating money through online businesses. It is not difficult to start an online business; all you need is a computer, an internet connection, knowledge of basic computer applications and these tips.

Start generating money before leaving your job: Just because you have an online business, don’t leave your job till you start earning money on a regular basis. This is because it will only be after some time that you earn sufficient money to support your family through your online business. Spend your free time in setting up the online business and then slowly turn it into your full time job.

Get your spouse involved: Setting up an online business proves to be difficult alone; so get your spouse who is interested in the online business to help you. People setting up online businesses on their own usually give up quicker than those who set up their businesses with their spouses or a partner.

Allocate time for your home and family: Just because you have an online business, it does not mean that you have to neglect your family. Learn to handle looking after household tasks and the kids, while managing the business by sharing chores between the two of you.

Basically, you can get more work done when the kids are asleep and when they are awake, you and your spouse can take turns at tending the kids and working on the business. However ensure that your kids realize the importance of your business, and respect your workplace when you are working on your business.

There are more tips for prospective online business owners coming up…

Article Content Easy as 1-2-3

June 14th, 2008 | By Simon In Getting Started | No Comments »

Many starting businesses are having difficulty coming up with quality content for their websites. However there are new and improved ways to get the content you need to build your website…without any writing on your part! Make the need for content disappear with these three Steps:

Step 1. Research your Topic: The biggest part of article writing is picking the topic. Getting the right keywords, keyword phrases, or knowing the latest in thing. Research your niche thoroughly. It is important that you are sure of what you want to add to your website and what your target audience wants to read!

Step 2: Search for Public domain Content: Public domain content is content the author doesn’t mind sharing. These articles usually have no fee for their use and you can edit them, or change them to suit your needs. Make sure the articles you choose don’t have the copy rights.

Step 3: Download and Edit: After locating the article you should download it and make any changes you may have. The article can be used for any purpose. Use of Public domain articles gives you more freedom without additional charges or liability…perfect for starting companies with tight budgets!

Benefiting from Email Marketing

June 13th, 2008 | By Simon In Traffic Generation | No Comments »

Launching an advertising campaign that reaches a world wide audience can be difficult. Learning quick methods to reach your target audience is not always as cost effective as we would like. When putting together a advertising campaign offline we must invest large amounts of our dollars to get the most effective campaign.

However with Email marketing you can cut out a lot of the expenses and reach a much larger audience. Generating a list of emails for your prospective customers is the most effective process to get started. Use of squeeze pages, newsletters, etc…can generate a large Email lists. Quite often creating a newsletter simply requires a good freelance writer and graphic designer. Who get paid per project instead of by the hour/weekly etc…

Squeeze Pages- Squeeze pages are a marketing technique that collects information for you 24 hours a day. The landing page will require the viewer to enter their information in order to continue to view.

Newsletters- Though newsletters are informative they too can be a great marketing tool. Many business owners and entrepreneurs use newsletters as a list building technique. Each time a person subscribes to a newsletter they are agreeing to get additional promotions from your company upon sign-up. This will give you a great list to send additional marketing material in the future.

Reaching a world wide audience with Email Marketing can be a great tool. It is beneficial for new and successful businesses saving much needed time and money.

Simon Paul Thurston