During a recession, there is generally a reduction in discretionary spending by businesses, as well as of course consumers.
And one of the first things to often be reduced is, you’ve guessed it, a marketing budget. Hmm, big, big mistake!
Now I know you’re possibly all thinking “Well he would say that, wouldn’t he?” but let […]

As I have alluded to in previous posts, email marketing is a great tool for effective internet marketing. By sending out emails to prospective customers, whom you have pre-qualified and educated about your products or services, there is a decent chance that a good percentage will consider buying or using your product or services.
So […]

Here are some additional tips that will help you in creating a great offline press release. With the help of these tips, you will hopefully have calls ringing in response to your press release or visitors coming into your business wondering what it is all about!
1.    First and foremost, you have to ensure that […]

The success of a press release lies in its construction and its words, as the intention is to get it as many views as possible. As I have experience in writing several press releases I thought today that I’d give you a few tips for the effective copywriting of press releases.
If you are writing […]

I discussed in my last post about using autoresponders to provide interested prospects with information about your products and services.
I have always felt that an autoresponder is an often under-utilised piece of software, as they can be used to educate your prospects, pre-qualify them into using your products or services, provide answers to frequently […]

When you think of email marketing, most people are of the impression that the larger is their email list of subscribers, the more successful they are going to be with their email marketing. However this is not necessarily the case, as it is always better to have a list of qualified, quality subscribers and […]

In my last post I discussed the use of referrals as an effective marketing strategy. Today I will talk about another under-rated strategy, testimonials.
Testimonials are generally taken lightly, as just the feedback provided by customers about your product or services and is often not used to its full potential. Today I will discuss why […]

As I mentioned in my previous blog entry, I am going to reveal today some strategies about how it is possible for you to use the traditional offline marketing technique of referrals.

Referrals, particularly in the current economic climate where competition is fierce and businesses are falling by the wayside every week, are a […]

Though online marketing is the more popular form of marketing today, I do agree that you have to implement some offline marketing techniques to effectively market your bricks and mortar business.
Including your website and email address on business cards and any print marketing material you have is a great, and effective offline marketing technique. […]

After learning the importance of an updated website for online marketing, and how not to lose customers, I now have to mention a few additional strategies that you should follow for your successful online marketing.
Social networking is now becoming an essential part of online marketing that involves making use of what are called “web […]