Simon Paul Thurston

Video marketing is one of the most powerful ways to communicate with your target audience, as well as an effective way to potentially appear near the top of the search engines for the terms and phrases that your prospects are searching for. Given these two facts alone, don’t you think it might be something that you should be using? The first objection that most business owners have with regard... Read more...

In Part One of this article I explained what a podcast is and why they are a great tool to use in order to promote your business. In Part Two, I am going to go in to more detail as to how to use podcasts to blow away your competition, create customer loyalty and be seen as an expert in your field. Using Podcasts For Expert Status One hugely advantageous aspect of using podcasting as part of your marketing... Read more...

Podcasts are perhaps one of the most under rated tools that you can use in order to help promote your business. In Part One of this article I will walk you through exactly what a podcast is and why it is something that you should be using for your business. It is evident these days that with the continual advances in technology that we’re seeing, the ability to record and produce a podcast has... Read more...

With the economy here in the UK seemingly showing no signs of recovery as yet I quite often get asked exactly what it is I do and how it can help a practice or other business. The simple reality is that there really is no simple or short answer to this question. However, I thought that a recent radio interview that I had may help, and so do have a listen to this (by clicking on the button below) and... Read more...

Part One of this article walked you through the basics of why social media can benefit your business’ marketing strategy. Part Two will now look at some specific reasons why, and explain how you can leave your competition trailing in your wake. As consumers these days, we are all so busy with life. We work hard, we spend time with our children and our families and we do not have time to... Read more...

If you’re unfamiliar with the term social media, you’re possibly thinking social what? If this is the case, please allow me to explain in this article what social media is all about, and how it can be used to help your business. What Exactly Is Social Media? Social media in its basic sense refers to online media (websites) that enables (and also encourages) social interaction. This... Read more...

In Part One of this article I discussed why it is important to understand who your market is and why trying to market your product or service to everyone is a huge mistake to make. Part Two will now go into more detail as to how you can do this quickly and easily, as well as identifying what you should and should not do in order to maximise your success. When assessing who your ideal potential... Read more...

Regardless of what you may have been taught, what you may think or what you may assume, every company has a target market, every company. I consistently hear a common statement from business owners when I present them with the question “Who is your target market?” or “Who is your ideal customer?” The answer they invariably give me is “Everyone”. Everyone? You... Read more...

I’ve been listening to some of Dan Kennedy’s stuff this week and it really hammered home a message that I alluded to in my post regarding your business’ profits. I’ve also had some strange experiences at various networking events that I have attended this week, and so I thought you may find it useful if I identify a major pitfall that could come back to haunt you and your business. So... Read more...

If there is one hot topic with business owners at the moment, its making a profit. I am constantly stressing the important of profit and today I’ll give you some different strategies that you can use in order to create improved profits. Some of the basic concepts are: Increasing the prices of the products and services that you sell Sell more during each transaction – up sell, down sell... Read more...